2013-05-18

HopeMob Relaunches as No-Fee Fundraising Platform



Charitable platform HopeMob has been relaunched and now offers the possibility to raise money for several issues or causes at the same time. In the past, the platform allowed raising money for a single cause. Moreover, HopeMob is now absolutely free for those using it. The fees involved by donation processing will be 100% supported by the platform.

In addition to these new elements, HopeMob becomes the first platform to allow multiple methods of payment, including PayPal, Dwolla, debit/credit card and more. According to information on Twitter, HopeMob is currently in a public BETA stage until January 8th. They are adding/removing & testing dozens of features until then.

The platform “offers optional support for people in need to help write & publish their stories in the best way,” and, most importantly, they “will be the only platform to offer an optional verification feature to fully verify the authenticity of each story told on our platform.”

The concept behind HopeMob is to “bring caring strangers together to create sudden, yet organized relief and hope all over the world.” Using the social energy of regular flash mobs, they seek to transfer it in the online environment and raise money for the causes/needs posted online. The community has over 500,000 “generous strangers” for the moment.

“We designed HopeMob originally with people in need in mind. Our goal was to just tell one story at a time, help one person at a time,” said HopeMob founder Shaun King. “That idea was really compassionate and it worked, but it created a logjam that we just didn’t foresee. Within a few months, we had thousands of stories in our queue waiting to be told. It was a real bottleneck.”

HopeMob will raise the money needed for the processing costs through an optional donation at checkout. They will also try to raise money through foundations and corporate partners.

“PayPal and Dwolla have worked with us to get the fees as little as humanly possible and we’ll just eat that cost ourselves,” King added.

There are many people in need and many causes launched regularly. A platform that brings them all together, that offers the possibility to review them, to have them prove their authenticity and that allows those interested to donate money for the stories they empathize with the most is indeed a good initiative. Going no-fee and allowing more topics to be posted at the same time is also a good strategy. With the right publicity this could really help many of those in need.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).