2013-05-21

HSBC’s PR Nightmare Before Christmas



HSBC Too Big for Jail? – ponders ABC news reporter Brian Ross, as the HSBC money-laundering scandal deepens. And ABC news is not the only mainstream media publication throwing stones at Europe’s largest bank.

HSBC

HSBC set aside $1.5 billion to cover fines since last month.

HSBC will pay a $1.9 billion U.S. fine in a money-laundering case that featured Mexico’s Sinaloa cartel and Colombia’s Norte del Valle cartel laundering $881 million through HSBC and a Mexican unit. What’s HSBC’s part, other than being a bank of choice of the villains? According to several media reports, the bank failed, and aknowledged it failed, to maintain an effective program against money laundering. The U.S. Justice Department was fast in taking measures, but is a $1.9 billion U.S. fine enough? It is, at least, a warning for other banks.

For HSBC, however, this is a PR nightmare of proportions, and yet, HSBC Holdings PLC (0005.HK) stocks were up +0.31% today, after the news, at 79.70HKD. This is, perhaps, because HSBC is still one of the strongest banks in the world, and handled the matter with panache, assuming its responsibility openly:

“We accept responsibility for our past mistakes. We have said we are profoundly sorry for them, and we do so again. The HSBC of today is a fundamentally different organization from the one that made those mistakes,” said HSBC Chief Executive Stuart Gulliver, cited by Reuters.

Reuters reported that HSBC also agreed to pay $665 million in civil penalties to regulators including to the Office of the Comptroller of the Currency, the Federal Reserve, and the Treasury Department.
A more in depth report on the matter is available via Reuters (linked in the quote above) or in the video at the end of the article. Right now, we move on the focus on Twitter reactions to the story. Obviously, many Twitter users are not happy with the issue, but this is not your usual Justin Bieber story to create more controversy than the obvious. The trend is clear: educated users, make educated comments:

Similar examples could go on. There are many tweets, enough to make HSBC a trend is several European countries, but nothing to truly raise eyebrows. Still, the matter makes waves internationally, featured as a top news story by Google, Bing and Yahoo!.

It’s a nightmare before Christmas, because like all nightmares before Christmas, all is well, when it ends well. The bank has nothing but $1.9 billion plus change to regret. Tomorrow? The media will focus on doomsday and other issues.

Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e
Mihaela Lica Butler About Mihaela Lica Butler

Mihaela Lica-Butler is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited authority on search engine optimization and public relations issues (BBC News, Reuters, Yahoo! Small Business Adviser, Al Jazeera and others), with an experience of over 10 years in online PR. Follow Mig on Twitter or send her an email at mig [at] pamil-visions [dot] com.