2013-05-19

imageZest Unites Emerging Talent & Price-Conscious Advertisers



imageZest a new web-based service, provides advertisers and advertising, design, digital and PR agencies, easy access to Britain’s emerging photographers and graphic artists. imageZest was created to address a problem in the market space. Currently, commissioning commercial photography for brands is very expensive, high-risk and time-consuming.

imageZest

With imageZest you can get original, commissioned photography for a fraction of the usual cost; or launch your career as a professional photographer.

imageZest CEO, Bill Noble, believes brands deserve eye-catching imagery that differentiates them from their competition and engages their consumer base. New photographers can use the site to share their portfolio and bid for commercial briefs from communications agencies, corporations and even individuals through a convenient platform.

The site vetts top students from prestigious academic institutions, including Blackpool and the Fylde College, Birmingham City University, and University College Falmouth. As imageZest expands, it’s reach will be international in scope and aims to include photographers’ assistants and talented amateur photographers.

Noble, explains: “We’re creating a space where emerging talent in photography can meet potential clients – for their mutual benefit. For too long, the people commissioning images have faced the Hobson’s Choice of bland stock shots or sourcing expensive original assets. Meanwhile, talented photographers have struggled to get their first commercial briefs. imageZest squares this circle in a fresh and exciting way.”

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Kathryn Buford About Kathryn Buford

Kathryn Buford is a PhD candidate in sociology as well as a copy-editor and freelance writer. Her work has been featured in various online publications as well as her own site, Live Unchained, where she writes about women's arts across the African diaspora. Follow Live Unchained on Facebook, and Kathryn's musings on technology, art and society on Twitter @yeskathryn.