Insights

4 Business Management Tips to Help You Grow

4 Business Management Tips to Help You Grow

Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help them on their journey. While there’s no one-size-fits-all strategy for achieving success in today’s complex business world, there are steps that […]

Five Misconceptions About Public Relations

Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your […]

Common Mistakes in International PR

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in […]

Marketing Healthcare Services to Baby Boomers

Marketing Healthcare Services to Baby Boomers

Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting […]

What makes a good marketing manager?

What makes a good marketing manager

Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing team is tantamount to a successful business, and a successful marketing manager is essential for a marketing team to excel. There […]

4 Things to Ask Influencer Marketing Agencies

4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage an influencer marketing agency because they have the experience and network to run results-driven campaigns that you hope can have a […]

3 Tips That Make Anyone Into a Better Leader

3 Tips That Make Anyone into a Better Leader

Everyone likes to think that they’d thrive in a leadership position when given a chance. When we start a new job, we dream of the day when we’ll have an opportunity to prove ourselves in a manager or supervisor position. Unfortunately, when that day finally arrives, we don’t always feel ready for the responsibilities that […]

Creating a Compelling User Experience

Creating a Compelling User Experience

Walk into Nike’s latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide. With 4,557 square feet of retail space, the store is designed to blend the convenience of mobile app with high-quality human connection. In other words, Nike is experimenting with the […]

Emerging Trends in Modern Public Relations

Emerging Trends in Modern Public Relations

Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the industry. Here’s a list of […]

How To Promote A New Press Release

How To Promote A New Press Release

While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop connections between a brand and respected industry publications, and drive more customers towards an emerging organization. One of the biggest problems […]