Integrate Public Relations received a PRSA Gold Excalibur Award for Excellence for their social media marketing campaign for Goode Company Barbecue.
The campaign utilized various social media channels to promote the brand across the US on Cyber Monday 2011. Integrate PR managed to increase pie sales for Goode Company Barbecue with 54% in one day. The strategy included special hourly discounts only available on social media.
Integrate’s main specialty is social media, yet the company affirms that its strategies stay true to traditional PR roots, while leveraging social media techniques to create a unique communications solution. By understanding and adapting to the changes in the communication world, the Integrate Public Relations team can capitalize on new digital trends and produce successful strategies and campaigns for their clients – as you see, award-winning campaigns:
“We are so proud to be recognized by the Public Relations Society of America,” said Allie Herzog Danziger, president and founder of Integrate Public Relations. “As a growing Houston public relations agency, to receive this award from our industry’s leading organization is a true honor. To win for social media, our agency’s specialty, is even more exciting – as we are truly leading the charge for integrating traditional public relations with strategic social media initiatives. Our passion, dedication and hard work paid off, and we look forward to continuing this success.”
Earlier this year, Integrate received three Crystal Awards from the American Marketing Association, including Best Public Relations Campaign – Single Market, Best Corporate Citizenship and the Maverick Marketing Award.