2013-05-24

iPhone 5 Sales Show Power of Brand Loyalty



iPhone 5 screenshotIf ever there were a case for brand loyalty iPhone 5 sales are smoking gun proof Apple has the fan base. News from the world’s most valuable company this morning tells of the company selling some 2 million plus of their most recent smartphone in the first 24 hours or availability.

Apple reports that the iPhone 5 sales for the first day offered are the most for any previous iPhone release. Despite reports that suggest iPhone 5 is only a moderate improvement over the 4 S, Apple enthusiasts obviously cannot wait to get their hands on the new gadgets.

The company insists the iPhone 5 is the best of the breed and apparently millions of consumers are listening. In a news release from Apple the company speaks of demand for the new phone exceeding supply, and Philip Schiller, Apple’s Senior VP of Marketing offered:

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal. iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

Available at 356 Apple retail stores in the US beginning at this Friday, the all new iPhone 5 in white, silver, or black is available for $199 (US) for the 16GB model, $299 (US) for the 32GB model, and $399 (US) for the 64GB model. The phone is also available online at Apple.

“Ancillary Copyright” Law Set to Take Effect in Germany

When you are on top of the world, most people probably imagine that your life is carefree. To an extent, life is good at the top until one looks down and see the competitors vying to knock you off, restrict you, or otherwise challenge you. Such is the case for Google these days. The world’s largest search engine faces constant competition at home from Microsoft with its “Bing it On” challenge, restrictions in the emerging market in China, and a seemingly endless row of legal battles in Europe.

Courtesy © Marco2811 - Fotolia.com

Terror and Catastrophe Be Gone: Feeling Safe and Warm in Toasty Europe

This morning on the outskirts of Trier, Germany, we awoke positive and enthusiastic as ever. At noon, even despite the fact it is only 8 degrees Celsius, we still believe it when experts tells us Earth’s atmosphere and weather is just fine. The Gulf Stream is fine, we’re all just fine, and dandy too.

fear

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear
Cristina Drafta About Cristina Drafta

Cristina is an Everything PR contributor, covering PR news, startup reviews, people moves and other topics of interest. You can contact her at cdrafta [at] pamil - visions [.] net