iPhone 5 Sales Show Power of Brand Loyalty

iPhone5 iPhone 5 Sales Show Power of Brand LoyaltyIf ever there were a case for brand loyalty iPhone 5 sales are smoking gun proof Apple has the fan base. News from the world’s most valuable company this morning tells of the company selling some 2 million plus of their most recent smartphone in the first 24 hours or availability.

Apple reports that the iPhone 5 sales for the first day offered are the most for any previous iPhone release. Despite reports that suggest iPhone 5 is only a moderate improvement over the 4 S, Apple enthusiasts obviously cannot wait to get their hands on the new gadgets.

The company insists the iPhone 5 is the best of the breed and apparently millions of consumers are listening. In a news release from Apple the company speaks of demand for the new phone exceeding supply, and Philip Schiller, Apple’s Senior VP of Marketing offered:

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal. iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

Available at 356 Apple retail stores in the US beginning at this Friday, the all new iPhone 5 in white, silver, or black is available for $199 (US) for the 16GB model, $299 (US) for the 32GB model, and $399 (US) for the 64GB model. The phone is also available online at Apple.

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