After producing big names like Bono and Pierce Brosnan, Ireland now attracts big names in public relations as well. The Emerald Isle has attracted the likes of Edelman, while still nurturing smaller firms with strong roots in native soil.
Check out the list below to see top Ireland PR Agencies:
Founded in 1990 by Pat Heneghan, this privately held firm ranks as one of the leading Irish PR firms. In spite of its independent status, the company understands the importance of networking and building relationships with larger allies.
As a result, Heneghan PR operates as Burson-Marsteller’s Irish affiliate. In turn, Burson-Marsteller operates as the brainchild of an even bigger PR powerhouse, WPP. This provides the company with a broader reach boosting the firm’s clientele. Some notable clients in both the business and charity sectors include UBER, Hibernia College, BlueFace, and St. John of God’s Hospital.
Led by Nigel Heneghan since 1988, the agency’s services include event planning and management, public relations, lobbying, counsel, and digital communications.
Established in 2010, this boutique agency created a big name for itself. Unlike many other boutique agencies preferring to specialize in a particular area, MBPR provides a full-service package to clients in all areas of public relations and digital communications. This ambitious offering in spite of its small size helps make the firm well-known in Ireland.
The firm is always open allowing employees to work at different times, and to meet the needs of clients making requests during nontraditional hours. The firm’s clients mainly fall in the lifestyle sector including Ocean Fitness, the Fashion Innovative Awards 2015, HALO, and Kinvara Skincare.
In 2014, Pembroke and Slattery merged to form PSG Communications. One of the larger and more well-known Irish PR companies, the firm still runs with under 50 employees. This speaks to true creativity, efficiency, and skill. It also speaks to organization.
Four other independent agencies with special missions make up PSG – PSG Plus, Notorious PSG, PSG Sponsorship, and New/Slang. PSG Plus handles reputation management and corporate communications. Notorious PSG focuses on brand marketing to increase visibility. PSG Sponsorship deals with negotiations for sponsorships on behalf of clients. And finally, the social media experts work under New/Slang popularizing clients on the digital front.
Guided by the company’s mantra – Excellence. Everyone. Every Time. – the independent firm attracts well-known clients in Ireland. Some recent projects include Topaz’s Efficient Fuel Campaign, Flora’s Funspiration, Stork’s Easter Bakingm and Freaky Foot Ice Cream.
Another large firm in Ireland, Murray Consultants first opened its doors in 1974. The firm provides a full-service package to clients in the areas of strategic communications, public affairs, brand management, media trading, internal communications, crisis management, and several others.
Manned by less than 50 employees, this firm is yet another proving size and value comes from clients and great work, and not necessarily from a large labor force. To provide full-featured offerings, the firm hires employees from different professional backgrounds, such as finance, the arts, and journalism ensuring employees creating campaigns have academic and working experience in the same fields their clients operate.
This approach to talent management continues to bring the firm success. In late 2014, the company reported profits of €1.6 million – more than double the profits made in 2012 at €734,873.
Wilson Hartnell Public Relations (WH)
Created as an offshoot of WPP in 1973, Wilson Hartnell claims the position of the oldest, biggest, and most successful public relations consultancy firm in Ireland. In 2012, WH struck up an agreement with H+K Strategies – another WPP offshoot – representing the firm in the Irish market. Through connections from its parent company, WH enjoys an impressive clientele base at both the national and international levels.
Rather than focus most of its efforts on bringing in new clients, WH takes pride in keeping many clients over the years. WH is also one of few Irish firms “independently audited and approved by the PRCA Consultancy Management Standard” distinguishing them from the pack and earning titles like “Ireland’s Social Media Agency of the Year” in 2012.
Some recent clients include Lyons Tea, The Digital Hub, Captain Morgan, Electric Ireland, Budweiser, Pandora, Marks & Spencer, Lucozade, Liberty Insurance, and Adidas.