Marriott International, Inc. has named Karin Timpone as their global marketing officer. Ms. Timpone is to lead the company’s integrated global marketing for so-called “next generation travelers”, according to the news.
Timpone joins Marriott from The Walt Disney Company, where she served as SVP of product strategy and marketing for Disney ABC Digital Media. Stephanie Linnartz, executive vice president and chief marketing and commercial officer for Marriott offered this on the appointment:
“We are excited to have Karin join our team and look forward to putting her creative ideas, marketing skills and mobile and digital expertise into action. As we continue to grow our portfolio of brands and expand into new markets, we must aggressively attract and retain the next wave of global travelers. Engaging these customers presents new challenges and Karin will play a key role in taking our marketing to next level and building the business.”
According to the press from Marriott, Timpone also introduced key digital products such as the Emmy-award winning Oscar Backstage Pass, among other initiatives, while at Disney. Before her work with Disney, Timpone had been head of marketing at Yahoo!’s massive media portfolio including movies, TV, finance, sports and music and was also head of consumer / customer innovation.
Through the years, various Marriot properties have worked with many PR firms, including Golin-Harris (in LA), Gray New York (yes, for PR), Burson-Marsteller, Current Lifestyle Marketing, and Catalyst. Let’s see who Ms. Timpone introduces into the mix.