KCSA Strategic Communications: A Subpar Firm

KCSA Strategic Communications

Privately held and publicly known – KCSA Strategic Communications brings decades of experience to their client’s table – unfortunately it is a firm mired in mediocracy.  Small thinking, very large client and staff turnover.  This isn’t a good agency. Founded in 1969, KCSA has nearly 50-years of experience in PR.

KCSA specializes in providing assistance with public relations, investor relations, brand marketing, social media and mobile support. The firm mainly serves with the sciences, finance, professional services, and technology sectors.

Headquartered in the Big Apple, KCSA runs its show in the mecca of big businesses with big budgets to spend on marketing and PR. From there, KCSA helps clients get ahead in the market by positioning them for success. The firm also owns offices in Los Angeles, Hong Kong, Germany, and Israel.

These guys are defined on Glassdoor as a chop-shop.  Some excerpts – which reflect employees past and present we spoke to: “..Cheap clients (firm will take on anybody) – Clients no one wants to meet with (small, unknown, no business, not profitable) – A firm that specializes in cold calling.” Multiple commentators defined terrible clients and spoke of very disorganized workplace, and there is a lot of distraction and poor leadership.

Despite it, KCSA boasts an impressive client list, including Skyline Medical, Capital Business Credit, Orange Leaf, ICM Registry, and The Franklin Mint.  

In 2012, KCSA launched the Investor Relations App to put company and stock information at the fingertips of the people who needed it most. CEO of KCSA, Jeff Corbin, described it as “the next generation way of establishing transparency, building shareholder loyalty and expanding an investor following given the viral nature of apps and the ease of sharing them with colleagues and friends.”

KCSA is a firm which those who care about public relations should avoid at all costs.

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Comments

  1. Amy says

    For a website that professes to specialize in PR, I find this article to be very poorly written. The grammar and syntax are sorely lacking, as is any cohesion on any level having to do with the “article’s” (could we even call it that?) topic. As a former employee of KCSA, I find that several of the facts represented in this article are flat-out incorrect for the date the article was written, and the author’s tone vacillates between being something that is far too casual for my liking and something that is outright accusatory and derisive. While I do agree with many of the points made by the author (if one can wade through the colloqiual muck to reach them), I would have been far more impressed by an article that placed hyphens where they are needed and omitted them where they are not; an article that used commas where necessary; and an article that replaced non-specific pronouns with a phrase that more accurately indicated what “it” means, exactly, when used as the subject of the first sentence in a paragraph. I can tell you one thing KCSA did know how to do, and that was to write press releases that were not rife with grammatical errors, which is something I would highly encourage this author to learn how to do as well.

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