Ketchum and IBM Noted at Silver Anvil Awards Ceremony
Ketchum and IBM won the Best of Silver Anvil Award for the top public relations campaign, “IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries.” Earlier this year, IBM received thePRWeek Campaign of the Year award and Ketchum and IBM won the Platinum SABRE Award for best campaign of the year.
Ketchum’s client work garnered the most awards at the event, totaling 10 Silver Anvils, its clients won nine Awards of Excellence. Raymond L. Kotcher, senior partner and CEO was humbled by the experience, but believes these awards were well earned given the company’s track record of results.
“Every award we win for work we’ve developed with our clients represents our commitment to being strategic partners and delivering breakthrough ideas with strong results…But to be recognized alongside IBM for developing the best campaign of the year is truly a testament to how strong and meaningful that partnership is. We are extremely proud of our 17-year relationship with IBM and thankful for the trust they put in us to help build their brand.”
Notable award-winning programs include:
Silver Anvil Award Winners
BEST OF SILVER ANVIL
“IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries”
IBM with Ketchum
COMMUNITY RELATIONS – BUSINESS SERVICES
“IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries”
IBM with Ketchum
EVENTS AND OBSERVANCES (MORE THAN SEVEN DAYS) – BUSINESS SERVICES
“IBM at 100: Focusing Our Place in the Past, Present and Future”
IBM with Ketchum
Awards of Excellence
EVENTS AND OBSERVANCES (MORE THAN SEVEN DAYS) – BUSINESS SERVICES
“Cookie CAREavan Across America”
DoubleTree by Hilton with Ketchum, Digital Royalty, Gensler, OMD and Decibel Management
EVENTS AND OBSERVANCES (SEVEN OR FEWER DAYS) – BUSINESS PRODUCTS
“Kodak Frees Your Facebook Photos”
Kodak with Ketchum
EVENTS AND OBSERVANCES (SEVEN OR FEWER DAYS) – BUSINESS PRODUCTS
“One Day Without Shoes: Engaging One Million People in a Meaningful Movement”
TOMS with Ketchum
Ketchum has also been recognized as International Consultancy of the Year by PRWeek U.K. as well as PR Agency of the Year by PRWeek, winning four PRWeek Awards for work on behalf of its clients.
