I cannot even picture life before Twitter, and apparently I am not the only one (!). Lady Gaga, who is followed by 2,316,434 tweeps as I type this, cannot imagine her life before Twitter either, since she replaced all traditional PR with this handy application. Never mind that she is not a skilled Twitter user – her tweets still matter to those “little monsters” as she candidly calls her fans.
Lady Gaga had to cancel a concert in West Lafayette, Indiana on Thursday night (January 14). On Twitter, she made the reasons crystal clear, begged for forgiveness and understanding, and promised to make up to her fans on January 26.
“I’ve been crying for hours, I feel like I let my fans down 2nite. An hour before the show, I was feeling dizzy and having trouble breathing. Paramedics came to take care of me, and told me my heart-rate was irregular– a result of exhaustion and dehydration. Can’t apologize enough for how sorry I am. I could hear my fans cheering from my dressing room, I begged everyone to let me go onstage. My stage has complicated mechanical elements,everyone was concerned I’d be in danger during the 2hr show, since I had passed out earlier. I am so devastated. I have performed with the flu, a cold, strep throat: I would never cancel a show just based on discomfort. I hope you can forgive me. I love my little monsters more than anything, you are everything to me. I will make-up the performance on Jan 26.”
This is not an unusual strategy to communicate with the fans, many other prominent stars use Twitter for PR purposes. The mainstream media follows Lady Gaga everywhere, so the starlet considered an official press declaration futile, after all her tweets had a greater impact than a press release. They reached the fans directly, without the intervention of the press and they communicated a message to the media accurately. No publication can now twist the message – Lady Gaga’s words are resonating all over the web as they were posted on Twitter 18 hours ago.