Allegany Franciscan Ministries (Allegany) is seeking an agency to execute and deliver a marketing campaign in the Lincoln Park community for the Common Good Initiative. It is the hope that this campaign utilizes “Guerilla” marketing strategies. This involves high energy, creative marketing focused on a very specific message. Allegany envisions this campaign to inform, engage and empower Lincoln Park residents to access existing (or available) local health, human and educational services.
Allegany Franciscan Ministries is a non-profit Catholic organization whose mission is to serve together in the spirit of the Gospel as a compassionate and transforming, healing presence within our communities. Allegany is guided by this mission and rooted in the tradition and vision of the Franciscan Sisters of Allegany, New York. Allegany provide grants and works with community partners in three regions of Florida: Miami-Dade County, Palm Beach, Martin and St. Lucie Counties, and the Tampa Bay area. Since awarding its first grant in 1998, Allegany has invested more than $81 million to over 1,400 organizations serving these communities.
In addition to its grant-making and community engagement work, Allegany launched the Common Good Initiative in 2014. This place-based initiative is designed to mobilize communities towards better health and wellness through community engagement, a long-term commitment of resources, and increased collaboration of residents and stakeholders. The initiative works in three Florida communities: Wimauma in Hillsborough County, Lincoln Park in Fort Pierce and Overtown in Miami. For more information about the Common Good Initiative, please visit our website at www.afmfl.org
Scope of Work:
Lincoln Park Community Marketing Campaign Over the past year, the Lincoln Park Council has met with several organizations, institutions, and stakeholder groups to better understand services and systems that impact the Lincoln Park community. The Council has come to understand that many services are available in and to Lincoln Park residents, but very few residents know about many of these available resources.
The services include but are not limited to vocational and career training, employment supports, apprenticeship programs, health care and basic needs supports.
The Council is interested in contracting with an individual or agency to carry out a 6-month marketing Campaign utilizing at minimum the following elements:
- Social media platforms
- Direct marketing (face/face)
- Network building
- Public relations
The individual or agency will be expected to coordinate with Allegany Franciscan Ministries staff to ensure community access, i.e. introductions and connections. It is important that connections are made to garner knowledge of the services offered to the Lincoln Park community as part of the Campaign messaging. To include the following institutions:
- Indian River State College – Vocational Offerings
- CareerSource Research Coast
- St. Lucie County School District Vocational Education
- Florida Department of Health – St. Lucie County
- St. Lucie County Community Services
- City of Fort Pierce
It’s anticipated this Campaign will produce the following outcomes:
- Lincoln Park residents will have increased knowledge of services offered in the community
- Lincoln Park residents will increase participation in service offerings
September 8, 2017