In 1988, Michele Litzky founded Litzky Public Relations (LPR) – a full-service public relations and marketing communications agency – in her one-bedroom New York City apartment. Now headquartered in Hoboken, NJ, – where Michele and the majority of her staff call home – she has made LPR a leading public relations agency for children’s product publicity and the family entertainment marketplace.
After Michele graduated from American University in 1975, she was recruited by the publicity department of Bantam Books. Her experience at Bantam led her to sports marketing in the role of Media Director of the Colgate Women’s Games for New York’s Softness Group. Michele then went to Winston-Salem, NC, to become the first Public Relations Manager for L’eggs Hosiery before moving on to Connecticut Mutual Life Insurance to oversee the management of UConn’s Mutual holiday basketball tournament.
Michele later joined Hasbro’s advertising agency – Griffin Bacal Inc. – to launch the agency’s first in-house public relations and special events department. Hello, Mr. Potato Head! Toys! Family entertainment career! This path of expertise led her to becoming Ralston Purina’s Media Director and then a pharmaceutical public relations agency – Van Vechten & Associates – helped her concentrate on consumer package goods.
With experience and determination, Michele landed Matchbox Toys as a client after founding LPR. Her clientele continued to grow exponentially. Today, 27 years later, LPR employs upward of 18 people and represents big brand names: Hasbro, Sesame Street, Little Pony, Nerf, Easy-Bake, Play-Doh, PlaySchool, and Mr. Potato Head.
Litzky Public Relations (LPR)
LPR represents clients that vary in type – from international blue chip firms to small start-up companies – all with a unique and fascinating founding and growth story. LPR is a complete service yet boutique public relations firm specializing in toy and family entertainment products. Over 28 years, they have grown into an accomplished PR agency.
The agency is a leader in the charitable community of Hoboken and was acknowledged by the Mayor for its accomplishments and contributions to the City on LPR’s 25th anniversary. LPR often provides funding and volunteers to several local and national charitable drives including the donation of hundreds of toys for children.
Led by Michele Litzky, LPR’s management mentors a team of professionals who share their attention to detail and work ethic in the PR industry. LPR’s business philosophy is grounded in a dedication to impressing and serving their clients with a broad expertise in making news headlines through brand publicity and social media.
The agency prides itself on its product publicity experience through its ability to conduct effective marketing research, maintaining clear goals to reach targeted audiences, and having a clear understanding of each particular client’s target market. Using ever-evolving technology and media outlets, LPR has the foresight and broad scope to keep one step ahead of its PR competitors.