To celebrate 25 years in business, Marina Maher Communications (MMC) re-launched today its website with a new design, more fit to represent the company in a highly competitive online world. This is another online representation that conveys a lot about a company: the site has a crisp, elegant design, with flash elements that showcase four client case studies on the index page. The dominant color, also the color of the brand, illustrates a feminine approach to business – as a matter of fact there’s no man in the MMC team, even the dog mascot is a female.
A short blurb on the homepage lets us know that MMC has been named Creative Agency of the Year by The Holmes Report – but even if we click “More” we don’t find which year. Luckily we have the quote from the press release announcing the launch of the site:
“MMC’s new look and brand identity brings to life a celebration of important landmarks for the agency over the past year,” said Marina Maher, President, Marina Maher Communications. “The agency continued to grow during 2008, adding new clients and senior staff. We launched a new practice — MMC WELLNESS — to address expanding business opportunities. And we were very proud to have been named Creative Agency of the Year during 2008 by The Holmes Report.”
According to the press release again:
The new website and brand identity, developed with input from MMC employees and clients, is aligned with MMC’s new brand promise: “We build enduring brand communities by making emotional connections through fresh consumer insights and breakthrough ideas.”
Aside the beautiful layout that conveys indeed “emotional connections” I don’t see how MMC builds enduring brand communities. Their presence online is reduced to this site and a few LinkedIn profiles. The company understands the “social digital” as a platform to publishing press releases and having them listed in Yahoo!News and the like. Their understanding of the internet is so deep that even their own site is listed in Google as follows:
Judging by the customer portfolio found on the site, I have no doubts that MMC is a good agency – offline. But to convince online they’ll need more than a pink site with a few fancy flash effects.
Despite the poor online presence, MMC still deserves a place in Everything PR’s notable agencies of the day, for their involvement in NBC’s TODAY Show “Lend a Hand Today” that had the purpose to raise $25,000 to donate to kids from Wilderness Works, an outdoor adventure and experiential education program serving economically disadvantaged children in urban Atlanta.
About Marina Maher Communications
Marina Maher Communications is an independent marketing public relations agency known for building brand relationships. Recognized for its expertise in marketing to women, the New York-based firm creates award-winning communications programs for clients in the packaged goods, health and wellness, electronics, and food and beverage categories. MMC is a member of the Worldcom Public Relations Group, the world’s largest consortium of independent public relations firms.