2013-05-19

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Marketo LaunchPoint Builds New Ecosystems for the Marketing Nation

2012-11-15 by


Marketo LaunchPoint is one of the five pillars of Marketo’s recently announced Marketing Nation – the Marketo community, where people, technology and ideas converge to help marketers get the fastest speed to results. A place for technology integration, LaunchPoint is also a powerful hub for marketing professionals, offering the best technology, expertise and customer experience under one roof, to help marketers save time and find solutions they are looking for with ease.

“With LaunchPoint™, we’ve completely re-thought the idea of what a marketing ecosystem is and how it can successfully serve these demands,” explained Robin Bordoli, VP partner ecosystem at Marketo. “Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive revenue.”

More than 70 of the world’s most innovative marketing companies joined the new ecosystem and went live with LaunchPoint. Essentially, marketers can browse a virtual directory of marketing solutions, spanning all areas of marketing, from SEO to events, from online advertising to social media, from analytics to lead-data enrichment and beyond.

Marketo LaunchPoint content marketing partners.

You’ll notice powerful, reliable companies among Marketo LaunchPoint’s partners: HootSuite, SEOMoz, ClickTale, Sprout Social, Scribit, Unbounce, WebTrends, Zift Solutions and many others.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Cristina Drafta About Cristina Drafta

Cristina is an Everything PR contributor, covering PR news, startup reviews, people moves and other topics of interest. You can contact her at cdrafta [at] pamil - visions [.] net