2013-05-21

Martyrs Day in India Marked By Bt Brinjal Protests



Martyr’s Day in India is for the people of that country to pay homage to all those who have died in service to the country. This year the celebration is marked by nationwide protests against Bt brinjal, a genetically engineered seed which has been at the center of a huge controversy there. Fasting and candlelight vigils are part of the protests, while heavy corporate and governmental pressure is being exerted to release Bt brinjal for human comsumption.

Indians in the US, Europe, and around the world will join the “so called” satyagraha, today. The goal? Persuading the government into stopping the cultivation of this controversial bio-engineered product, which by many scientific accounts may not be safe for human consumption. The genetically modified vegetable, the protesters claim, is proven safe for human consumption. The nationwide fast is being organised by the Coalition for a GM Free India. Events have been planned for 64 cities and 14 states by Greenpeace the international environmental organization.

Jantar Mantar, in the capital, will be the site of the protest there, while protests in other cities will be held in front of statues of Mahatma Gandhi, for whom Martyr’s Day was dedicated. Concerns over bio-engineered products grows as companies like Monsanto and other huge conglomerates toward which governments and testing laboratories have shown bias.

Bacillus Thuringiensis Brinjal (PDF), popularly known as Bt Brinjal, is theoretically designed to resist insects via the insertion of a gene [Cry 1Ac] from the soil bacterium Bacillus thuringiensis into Brinjal. This gene is a toxin which apparently disrupts the digestive processes of insects who feed on Brinjal, thereby killing them. In short, a food stuff commodity which is an insecticide? Mahyco, India’s top seed company, has created Bt Brinjal in conjunction with American conglomerate Monsanto. According to any number of scientific experts, Bt Brinjal has not actually been proven safe for human consumption. At least one independent research scientists has declared Bt Brinjal a significant risk to humans, while the history of GM (genetically modified) commodities in India is checkered by similar doubt and controversy like the BT Cotton example.

Hugh Grant CEO Monsanto

Monsanto’s GM creations, especially Bt Cotton, are still under heave scrutiny by independent labs and other interested parties. In some cases, Monsanto’s strains actually produced less yield than non-GM strains too. The farmers in India, as well as the environmental community, have grown suspicious of large corporate marketing campaigns, and now the Indian government’s ability to objectively scrutinize these companies and products. Despite the evident failures of Bt Cotton, the Indian government is still trying to sell it to force it on farmers apparently.

As for Monsanto? A story of a farmer whose fields were contaminated by pollen from a nearby field where Monsanto GM crops reveals a lot about that company. Apparently Monsanto is suing the farmer for not paying the company for GM canola which infested his natural variety. The farmer never signed a contract with Monsanto, and did not want the GM variant. Imagine 20 years down the road when Monsanto’s breed has gone effectively viral and taken over adjacent field, after adjacent field? Hugh Grant, the CEO of the supposed “new Monsanto”, has his PR work cut out for him, not only because of his uncanny resemblance to Al Bundy, but  if Monsanto’s GM products go as far south as Monsanto’s chemical products.

Think of the expanse of India now. A sort of horror story in the making if the reports are true. We will keep you updated and do some more research, but think about this.  If the science behind Bt Brinjal is wrong, as corporate science so often is, contamination of whole regions could be the far reaching effect. Monsanto’s environmental record is like looking at a booking sheet for a career criminal for one thing.  More importantly in these decision making processes, corporate science, and particularly that of Monsanto, once promoted the idea that DDT was safe. Think about this. these people are the same ones who developed and manufactured Agent Orange. When will we stop being governed by corporate politics?

Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

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Phil Butler About Phil Butler

Phil Butler is editor-in-chief of Everything PR and senior partner at Pamil Visions PR. He’s a widely cited authority on beta startups, search engines and public relations issues, and he has covered tech news since 2004. Phil wrote in the past for ReadWriteWeb, Mashable, Profy, SitePoint, Search Engine Journal, AltSearchEngines. Follow Phil on Twitter or send him an email at phil [at] pamil-visions [dot] com.