Media training is a very beneficial workshop/training program helping teach individuals to coherently and effectively interact with reporters, journalists, and other members of the media during interviews and press conferences. It stops people from being quoted out of context in the media because of poor training in public speaking, lack of clarity, and miscommunication.
If you regularly interact with members of the media but lack proper communication and public speaking skills, you should seek media training. Proper media training helps you better interact with the media. Whether you’re a spokesperson, business person, government official or any other individual speaking and interacting with journalists and other members of the media. It helps you communicate more effectively, with the end goal to stop being quoted out of context.
Find a trainer who knows how to do their job well.
They’ll know exactly what the media is looking for regarding a spokesperson, and they’ll know the techniques, tips, and tricks to the trade to help you become an effective communicator. Some of these techniques, tips, and tricks to the trade include teaching potential spokespeople how to anticipate questions, how to prepare for an interview, how to organize thought and how to convey messages clearly. They also teach how to manage the occasional awkward, uncomfortable question.
Once you are properly trained, you can handle any interview the media throws your way. The media will see you as a credible source of information. This is why media training is important because becoming a concise, effective spokesperson makes the business or organization you’re speaking for look good. You can also use this expertise to cater to specific audiences, or reach a wider audience.
That being said, anyone looking to interact with the media at some point during their career would benefit from media training. Those who interact with the media without the proper training risk their reputation and credibility as well as the reputation and credibility of the business or organization they’re representing.
So if you think interacting with the media and being part of interviews on behalf of your company is in your future, consider enlisting the aid of someone who can properly train you. You will be doing yourself, and your company, a huge favor.