MediaBrix, a social media advertising agency, has secured a $4.0 million investment round from Edison Ventures. The funds will be used to continue developing the MediaBrix social advertising platform designed for agencies and marketers who want to interact through rich media advertising within the social stream of consumer activity.
With MediaBrix, Edison Venture grows its New York based interactive segment, that already includes companies like Lifebooker and Operative.Other notable NYC investments by Edison Ventures withing the same niche include Cadient, Dendrite (Cegedim), Exclaim, Fishbowl, Motionsoft, Neat, NetProspex, PlumChoice, Salsa Labs, Sonicbids and Vocus.
“MediaBrix team, market and solution make this a compelling opportunity. The Company is first to market with a technology platform and managed service that enables brands to target and interact with consumers at the deepest points of engagement,” said Ryan Ziegler, Edison Principal who led the investment.
MediaBrix already offers social advertising solutions to global brands like GM, HSBC, AXE, Walt Disney Pictures, Tylenol, Thomson Reuters and others. For advertisers, the MediaBrix social media platform offers video, display and mobile ads across the top social venues. Solutions include:
- Pulse, an exclusive ad management & optimization platform that’s connected directly to Facebook’s ad space. Pulse can launch and manage sophisticated Facebook Campaigns, and optimize the campaigns to receive the best audience exposure.
- Social video with an inventory including YouTube, Jetcast, Rooftop and many other high quality social publishers.
- Social mobile, which includes some of the best content available and supports everything from display to mobile video.
- Apps & Games, featuring your video or display ad across 1000’s of social games and apps on Facebook and other top tier social venues.
- and more.
Edison Ventures is currently investing its seventh fund. Interactive Marketing and eCommerce industry segment includes investments in advertising technology, digital media, eCommerce, interactive marketing, mobile and the social media economy.