A new mobile rich media advertising platform has launched that addresses the needs of both direct media buyers and publishers. By letting advertisers directly plan, buy, execute and measure brand advertising on mobile properties of the world’s top publishers, Medialets Private Marketplace grants advertisers complete control at every stage of the campaign process.
Through one single point of contact, the platform offers advertisers flexible purchasing options, the full spectrum of display ad units, a centralized repository for ad specs and placement data, campaign management and delivery, and comprehensive performance reports. Serving as a compliment to direct sales, publishers benefit by making it possible to sell more tier one inventory to existing advertisers and open opportunities with new advertisers.
Each campaign is run by Medialets Muse, a comprehensive dashboard that simplifies the process of creating, delivering and measuring rich media advertising, and supports the full spectrum of mobile display including video and static banners. Making it even more adoptable, campaigns also have the ability to run across a plethora of devices including iOS and Android platforms, tablets and smartphones, as well as mobile apps and sites.
The widely deployed media platform has already enabled thousands of successful mobile ad campaigns with global corporations such as Toyota, Coca-Cola and Ritz-Carlton. Also, more than 50 of the world’s top publishers, including Yahoo!, AOL, and Time, Inc., are already participating.
“Medialets has worked closely with the world’s leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets. Along the way, we’ve gained a unique perspective into both the factors that make mobile the world’s most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand,” said Eric Litman, CEO of Medialets. “The launch of Medialets Private Marketplace represents a critical milestone in simplifying large-scale brand buying in mobile, and gives publishers the full control to manage, grow and enrich their most valuable advertiser partnerships.”
If you’re new advertiser to the Marketplace, Medialets has offered to waive its rich media fees for a limited time. If you’re interested in more information about Medialets and their new Marketplace, you can visit www.medialets.com or follow Medialets on Twitter @medialets.