eDiets.com, an online personalized nutrition site for those trying to lose weight, has just hired Mercury Media their new advertising agency of record. The communications company will be handling direct response TV advertising for the company. To promote the company’s latest offer, they will be purchasing ads on television and other media.
“eDiets.com has a great opportunity to attract new customers through a series of strategic television and online media buys across national media markets,” says Mercury Media VP & Director of Client Service Kristi Tropp. “We are excited to implement our highly targeted media buying strategy to increase their market penetration.”
Mercury Media will be helping eDiets.com expand promotions for their 20 diet systems, all of which are available on the site. Their newest promotion will be offering a free week of their fresh-prepared diet meal delivery service, which helps people stick to their diets. The site also provides fitness and weight loss programs that are personalized to their clients, in addition to a number of options in nutrition planning.
“I am very impressed with Mercury Media’s fast and nimble approach to locating new efficient ways to grow our business,” says Kim Evenson, SVP Marketing for eDiets. “The strategic analysis is well thought out with solid recommendations. We believe Mercury will be a tremendous value added partner in establishing a consistent cost-efficient media plan that will increase our growth.”
Mercury Media is a full service company specializing in direct response media. The firm has been in existence since 1989 and has considerable experience in the area of advertising. For this reason, eDiets.com has selected them as their advertising agency of record.