How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business is a book by Jamie Turner and Reshma Shah, which provides a roadmap for businesspeople who want to use social media to grow their sales and revenues. The title may be a bit misleading, reminding more of those infamous get rich quick scams, but once you get over the first impulse, you’ll find that this is a valuable resource.
Not necessarily aimed only at seasoned marketers at PRs, the book also helps small businesses and DIY fans make sense of the strategies needed to set-up, launch and run a successful social media campaign. The book gives concrete examples on how Fortune 500 companies are using social media, and reveals some of the classic mistakes many small businesses are making when launching a social media campaign. Knowing these mistakes is knowing how to avoid them as well.
Furthermore, the book reveals 50 powerful (and popular) social media platforms and how can they be used to get new customers. For business owners who need to know how to integrate a social media campaign into a traditional marketing campaign, How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business is a life saver. With 59 specific steps needed to ensure that a social media campaign is a success revealed, there’s not much that could go wrong.
Last, but not least, the book comes recommended by Scott Monty and David Meerman Scott, both known for their social media proficiency. Remember, this book is addressed to businesses, and not to random people who want to “make money online.”