Why companies hire motivational speakers to achieve their goals?

Motivational SpeakerMotivation is the fuel that people need to have in their tank to drive towards a goal


For your company to achieve great results, you need to have a group of motivated employees reading out of the same play book. If the staff lacks motivation, you will see signs of this disease reflected everywhere, but specifically in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can help by spurring new ideas and provide specific knowledge. Hopefully most important gift-inspiration.

Here are some of the reasons why corporations hire motivational speakers and how this can help achieve business goals…

Why Companies Hire Motivational Speakers to Achieve their Goals

Motivational speakers help employees step out of the day to day routine

It is natural for people in a large company to get caught up in a monotonous day to day routine. Employees are focused on the tasks they have to perform all day-every day. The projects they are working on and the deadlines they have coming up don’t really change. While this is a necessary role to play in a big production. It can be mind-numbing and disheartening after months of the same thing. That does not lead to happy employees. And equally as bad is that the executed product stinks of being mediocre.

While management has to step outside the day to day routine in order to see the big picture and strategize about the future, most employees’ jobs do not allow for this kind of recess. It is helpful to provide the employee access to another avenue. To give them an opportunity to see a different and maybe unusual perspective, and a chance to see beyond the immediate limitations of their jobs. A good motivational speaker can help drive this. They can provide inspiration from their own journeys through life that can relate to the employees’ situation and the company’s goals.

Motivational speakers bring in fresh ideas…

Some people find it very difficult, if not impossible to get out of the rut they have paved by doing the same task, the same way-every day. But, change always brings with it some challenges, and not everyone welcomes suggestions for changing the status quo. The thing is that in order for a company to survive and thrive, it needs to keep adapting. The business environment is not static. Technology and the competition will never stand still long enough for you to catch up. Customer needs and wants are a moving target that have to be understood and met.

It is important to get an infusion of new ideas into a company every now and then, and a motivational speaker can do just that. Hearing suggestions from an outside expert who understands industry changes and market trends can provide this shot of adrenaline required for a company to make some needed attitude changes.

Motivational speakers boost drive and determination…

Of course, a primary reason to bring in a motivational speaker to your company is to boost the motivation of your employees. Motivation is what gives people the drive to do more, and to give their best in pursuit of a goal. When your employees are more motivated, the work atmosphere will be happier, more energetic and focused.

Motivational speakers work with a number of skills to boost drive. They can use stories of adversity and challenges they have overcome. They may tell inspirational tales where somebody made a difference in the world. Many motivational speakers include a healthy dose of humor in their presentations. The end result is to have employees being capable of inspiring, refreshing and motivating themselves.

Motivational speakers are compelling…

Company owners, managers and CEOs may not have the inclination or patience to change the perception of an employee like a motivational speaker. Hiring a motivational speaker to teach your people that hard work leads to success is more prudent than struggling to convince employees yourself. Believe it or not, your organization needs someone to instill drive and thus give your staff a reason to do their jobs with pleasure. A compelling motivational speaker can work miracles for a company that wants to achieve something great.

As human beings, we need other human beings to tell us that what we do is good. We need someone who can convince us that life means more than just a 9 to 5 job; we may need someone to give us a purpose. It’s paramount for corporations to organize monthly seminars and hire a motivational speaker to do the talking. When people are happy their mood and productivity is automatically boosted. Engagement is the key to success in business and that engagement can only be achieved when employees are able to see the light at the end of the tunnel.

Are your employees pleased with their jobs? Do they need to be reminded that working for you is the best thing to do? If you are at all unsure, maybe it’s time to hire a motivational speaker so your business goals stay in their sights at all times.

Ideas for finding and hiring motivational speakers

Look first at who needs the most motivation among your staff. Is it one of the departments, just the women workers, or everyone? If one group stands out, then take a few minutes to talk with those employees to determine who they would love to hear for an hour or so. Some may know of an outstanding speaker person in their circle of acquaintances – maybe someone from their church or Toastmasters club. These may not be “motivators” in a more generic sense, but if all your tech guys are fading into oblivion, getting someone who inspires them to think in new ways and consider innovations for your company could be just the ticket for that smaller group.

If your company has a traditional male dominated presence, then the women in the company may feel as if they are not as important. Consider a female motivational speaker either just for them, or every second or third month for the entire group – showing you recognize their importance, not just to the ladies, but to the entire company.

When looking for a motivational speaker for the whole group, consider switching back and forth, so one month the speaker inspires, uplifts, and delivers feel-good messages. The alternating months, bring in experts in your industry to present new ideas, or teach specifics allowing your employees to increase their job skills.

Start looking online, check YouTube videos for speakers locally and watch their videos to get an idea at how their presentation will translate. You don’t necessarily need a well-known motivator, you just need a good one and doing some research helps that process. You want someone sharing tools and skills with your staff – whether it’s about keeping motivated or specific industry knowledge – you aren’t looking for someone to do a few cheerleading tricks. That type of motivational speech doesn’t have stay-appeal. Specific tools and knowledge, however, can be immediately used to create change and increase productivity.

If your company is small, 10 people or less, look at all-day or half-day training seminars off-site. Send one or two of your people and ask them to prepare an hour training session from what they learned to share with the rest of the group. Alternatively, for small businesses, join together with a few other local businesses and hire a speaker to do a session with employees from all of the businesses at one time.

Has your business had a motivational speaker recently? How would you rate the experience? How have the employees responded? Share your thoughts in the comments section, please.

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2 Responses

  1. Gwen fleming says:

    Hi, I am a motivational speaker and coach. How can I get noticed by top corporations in my city, Memphis, to motivate their employees?

  2. I can imagine how a business could really benefit from getting the right motivational speaker to speak at their event. They could really benefit from getting a better speaker to address the tragedy. It was interesting to learn about how the audience can be more compelling, and make sure that the business goals stay in their sights.

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