Motorola, Inc. has appointed Weber Shandwick as public relations agency of record for its North America Mobile Devices and Home Business, Motorola Mobility. Weber Shandwick’s responsabilities include support for Motorola Mobility’s corporate, consumer and business-to-business communications.
“In a fast-paced industry, we need a communications partner that brings outstanding digital expertise and bench strength to increase awareness among consumers and influencers,” said Jennifer Erickson, chief communications officer for Motorola Mobility. “We were very impressed with Weber Shandwick’s insightful approach, agility, extensive expertise in mobile devices and entertainment, and reputation for flawless execution. We look forward to working with them to move our business forward.”
Weber Shandwick, a leading global public relations agency with offices in 76 countries around the world, will be managing the overall PR strategy and planning for Motorola Mobility, a developer of products tailored to meet the evergrowing consumer demand for video and interactive services. They will be responsible for communications for a poduct portfolio including mobile-converged devices and smartphones, wireless accessories, and digital entertainment devices for the home.
“It’s an incredibly exciting time at Motorola right now and we’re thrilled to be selected as its partner for Motorola Mobility,” said Cathy Calhoun, president of Weber Shandwick, North America. “We’ll be working closely with the Motorola Mobility team to deploy ‘inline’ communications solutions that leverage both traditional and digital influencers that help showcase the innovative solutions Motorola Mobility is bringing to the marketplace.”
Glover Park Group in Washington, DC continues to handle Motorola Public Affairs needs on Capital Hill.