Faculte, Inc. has selected MSR Communications as their PR agency. The PR firm will be designing and carrying out a complete public relations campaign designed to present the benefits of Faculte’s technology to potential clients. The strategy is multi-tiered and will be presented to everyone from bloggers to journalists and analysists.
Faculte offers a technology that allows people to create their own video presentations which are presented online and which are interactive. Using videos, audio, and images in a mashup, Faculte provides users with video presentations that can be accessed anywhere, tracked and modified at will. This is particularly useful when it comes to business, there are many uses for interactive videos, particularly in sales or company training.
“After utilizing Faculte’s exciting new Broadcast Studio to create our agency presentation, we were able to instantly experience the profound impact it will have on traditional business communications,” said Mary Shank Rockman, Principal, MSR Communications. “Faculte brought MSR’s otherwise static communications materials to life and easily enabled us to create a professional, lively brand experience. We look forward to helping the company establish itself as a leader in this space.”
MSR Communications is a public relations firm that prides itself on creativity and communications management. The company has worked extensively in the technology industry and does well with helping start-up companies get going on the publicity front.
“MSR Communications has an impressive background working with technology start-ups,” said Maher Hakim, Founder and CEO, Faculte. “In addition to MSR’s proven expertise, the firm’s own effective use of our technology demonstrated their creativity and enthusiasm for our product.”