Nassau County Industrial Development Agency Issues Marketing RFP

Nassau County Industrial Development Agency  Issues Marketing RFP

The Nassau County Industrial Development Agency seeks an agency to provide certain marketing and website design services to promote Nassau County as a good place to keep and create jobs.

Background:

The Nassau County Industrial Development Agency (IDA) consists of a team of professionals whose mission is to promote the economic welfare and prosperity of Nassau County. Whether you’re already doing business in Nassau County or simply considering it, we want to be a resource for you. We can help your business relocate, expand operations and finance new investments. We can also put you in touch with our partners, who are eager to provide additional services from loans to tax credits to workforce training. We’ve provided assistance to a wide range of companies, from Arizona Iced Tea and Sleepy’s Mattress to Cold Spring Harbor Labs and Grumman Studios. By taking the time to fully understand your firm’s unique situation, the IDA will be able to recommend a customized solution that works for your business.

The Agency’s mission is to support economic development opportunities in Nassau County and to attract new companies and industries to Nassau County.

Scope of Work:

The successful respondent or respondents (the “Contractor”) shall be required from time to time upon request of the Agency, to

(i) develop marketing and branding plans based on the Agency’s marketing objectives and strategies (with a particular emphasis on marketing the County to businesses outside the State),

(ii) provide creative, production and media services and materials required to develop advertisements, commercials, web advertising (including banner ads and mobile advertising), social media output, webcasts, blogs, direct mail, brochures, promotional events and other projects as required by the Agency,

(iii) arrange media purchases and publicity,

(iv) provide advertising account service and other related services as required by the Agency, and

(v) design and implement updates to the Agency’s website from time to time as requested by the Agency, and, if needed, perform a top to bottom redesign of the Agency’s website with full mobile integration as requested by the Agency, including, without limitation, incorporation of a “push” notification or similar system allowing website users to sign up for notices by e-mail or text message

The Agency intends to make an award on an “as-needed” basis and where appropriate, to split the services set forth in this RFQ among various Contractors by establishing a list of responsive and responsible Contractors to provide such services. No assurances can be given as to the number of matters the Contractor will be asked to work on.

Due Date:

October 19th

Address:

Nassau County Industrial Development Agency

One West Street

Mineola, NY 11501

Attn: Executive Director

Strong NY PR firms include Rubenstein PR and 5WPR.

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