2013-05-19

You are here: Home / PR News / PR Resources / Scoop.it Redesigned, Adds Features to Enhance Brand Visibility for SMBs

Scoop.it Redesigned, Adds Features to Enhance Brand Visibility for SMBs

2012-12-13 by


After several weeks of beta testing, Scoop.it has released a new version of its platform with key new feature, “Insight.” The new platform aims to give professionals a voice to share important ideas with the right audience, as way to increase their visibility online, according to Guillaume Decugis, co-founder and CEO of Scoop.it.

The new and enhanced Scoop.it

Users can now enjoy a range of enhanced and new components in the latest platform version:

  • Insight: The aptly named “Insight” feature allows a user to quickly enrich and personalize any article, video or image they post to their networks with personal commentary and unique perspective. Instead of simply being able to comment on a piece of content, the Scoop.it user’s Insight is highlighted and is customizable using a Wysiwyg-style editor – allowing users to add/edit images, edit its layout and give meaningful context to the content they curate.
  • User Experience: Scoop.it’s sleek, sophisticated responsive design and user experience update creates a better environment for users to be discovered by an audience with similar interests.
  • Redesigned bookmarklet: Praised by the community as the simplest way to curate any Web content to one’s topic page, the Scoop.it bookmarklet also becomes a Wysiwyg editor giving even greater control while keeping it fast and easy.
  • Community: The new Scoop.it builds community through relationships and interests without the noise found on social networks. Scoop.it’s community feature shows the user’s social connections from Twitter, Facebook and LinkedIn, and if those connections are on Scoop.it, which topics they are curating.  
  • Notifications: The new notification functionality encourages content discovery through the social graph and provides updates on the user’s community. Notifications are also more accessible by being hosted permanently on the user’s homepage.
  • Social Sign In: Professionals with LinkedIn accounts can now leverage their existing presence on the LinkedIn website by signing into Scoop.it with their LinkedIn credentials and seamlessly sharing content with their contacts and professional groups. Facebook and Twitter sign in is also available.
  • Redesigned Content Suggestions: Scoop.it’s content recommendation algorithm makes it easy for users to never fall short of inspiration.  

Scoop.it’s new rollout follows its recent partnerships with SlideShare, Hootsuite and Buffer, which allow users to optimize  social media publishing. Scoop.it officials forecast that it is on a steady growth path with over five million unique visitors per month in just one year since public launch in November 2011 and averaging 1,500 new daily registrants.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Kathryn Buford About Kathryn Buford

Kathryn Buford is a PhD candidate in sociology as well as a copy-editor and freelance writer. Her work has been featured in various online publications as well as her own site, Live Unchained, where she writes about women's arts across the African diaspora. Follow Live Unchained on Facebook, and Kathryn's musings on technology, art and society on Twitter @yeskathryn.