Newell Public Relations, one of China’s leading independent public relations firms, has recently joined IPREX – a worldwide corporation of independent public relations and communication firms. IPREX represents over 68 independent agencies, in 30 countries -and with Newell IPREX adds full PR and marketing expertise across China to its already extensive global reach.
The need of professional PR across China is a fact. In the near future, more than 45 million jobs are targeted to be created in urban areas under China’s 12th five year plan (2011-15). David Croasdale, Managing Director of Newell Public Relations, said in a press statement that the OECD estimates that another 316m should move from the countryside to the cities in the next 20 years, creating solid support for infrastructure and commercial development.
“We are delighted to be joining IPREX at this time and help overseas PR firms address their client demands for China expertise. This partnership will also be a valuable link for Chinese firms looking to expand their PR presence overseas,” he said.
More an more companies expand their production lines in China, and others are looking for business opportunities, or investing in local businesses. Newell has already provided PR advices for clients such as Adobe, CSR, Polycom, Ruckus Wireless and Tellabs, and has extensive experience in a broad spectrum of business-to-business industries, from consumer to insurance and education. Companies looking to expand in China need a PR company that knows the market, culture, and specifics of the country.