2013-05-20

NoRedInk Helps Improve Grammar and Writing Skills



In a moment when the education reform is on an intense debate, and given some recent studies that aren’t very encouraging in regards to proficiency in writing, NoRedInk comes as a useful tool. It is a web-based learning platform that helps students improve their grammar and writing skills, and was created by Jeff Scheur, an English teacher at Whitney Young Magnet High School. The site is free for everyone at the moment, always a good thing when trying to get people to write correctly in English. There is however a Premium plan available for schools. There are also several interesting features that could turn NoRedInk into a success.

The features include content that appeals to those that have to learn. Instead of a boring grammar lesson, NoRedInk proposes grammar sentences using each student’s favorite celebrities, hobbies, TV shows, and friends. Moreover, students can get unlimited practice time, thus being able to gain new skills and understand the issues in question.

The learning process is an adaptive one. Based on answers students provide, the system offers next questions enabling them to get it right in the end, yet not getting boring for those who answer correctly in the first place. This is also an interesting feature that could indeed help the learning process.

Teachers can also assign tasks and quizzes to students and get this: each of these tasks are uniquely created based on each kid’s interests. This sounds pretty cool and useful in the teaching process, right?

Teachers, students, and administrators have color-coded “heat maps” that show how someone progresses in time.

“If you haven’t graded 15,000 papers, I don’t know how you can predict trends or how students can better learn writing mechanics without relying on machine learning solutions, which doesn’t get you all the way there,” said founder Jeff Scheur.

NoRedInk currently has 70,000 users and teachers and students have completed 3.5 million questions, while more than 300 schools have applied to participate in the Premium program.

This is indeed a useful initiative, and using it, along with other alternative methods of teaching, could lead to better writing and understanding grammar.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).