As one of the largest international centers of commerce in the world, New York offers a highly competitive PR market. With a large market, New York is known for many large PR firms – but New York is also a great place for companies to look for smaller firms specializing in niche markets.
There are many reasons for preferring a smaller PR company over a larger, more established firm. Financial constraints, limited goals, or the company just needs to get off the ground. It’s difficult to discern which is the right for a company, so here’s a list of great options in NYC.
Here are some New York PR Firm owners to consider if you need a smaller agency…
Stu Loeser – founder of Stu Loeser & Co. – He was the Press Secretary for New York City’s Mayor Michael Bloomberg and Chief Spokesman for New York Senator Chuck Schumer. Working in New York City politics for over thirty years, he oversaw Bloomberg’s public life for 6 ½ years. The longest tenure of a press secretary in City Hall for decades.
After leaving his press secretary position with Bloomberg in 2012, Loeser built a strategic marketing firm: Stu Loeser & Co. The firm specializes in media strategy, reputation development, crisis communications, and media training.
They counsel prominent businesses – from successful Fortune 100 companies – to prospective new start-ups spanning the globe. Stu was recently featured in the media regarding his work for Uber. Loeser is a preferred choice for companies needing PR with a background in the political processes of New York.
Brad Zeifman – co-founder of Shadow PR (SPR). – Zeifman launched his career as a PR specialist as the senior vice president of Manhattan publicity agency, Susan Blond, Inc. He is also the cofounder of Shadow PR. Shadow PR is one of the leading PR agencies for markets targeting children and nightlife brands.
In January of this year, Zeifman and SPR’s cofounding partner, Lisette Sand-Freedman, became engaged to be married. Later in the year, they welcomed their second child to their family.
Shadow PR specializes in the development of integrated media campaigns through sustained press coverage in national and local media outlets. Businesses looking to brand and market to a younger generation can benefit from working with SPR.
Clients working with Shadow PR include 77kids, Armani Exchange, Linea Pelle, Dior Beauty, black 15in1, Refresh Body Premium Denim Inc., DKNY, Skybar, Vintage Vines, and Pottery Barn Kids.
Jennifer Baum – President and founder of Bellfrog and Baum. – Jennifer Baum is an 18-year veteran in New York’s PR industry. Baum launched Bellfrog and Baum in the City, and it has become a renowned New York PR firm by targeting its marketing and social media specialty services for the food and hospitality industry.
Bellfrog and Baum’s specialties include Marketing Communications, Digital Media, Public Relations, Consulting, and Design.
In addition to being an entrepreneur in the PR industry, Jennifer is a contributing author to hospitality online publications such as the Restaurant Insider Online Store. Bellfrog and Baum expanded to Los Angeles’s food, drink, and hospitality markets through its popular PR and digital media services.
Becca Parrish leads media relations firm, BeccaPR out of New York City and Los Angeles. Her specialties include human resources across a scope of diverse hospitality, lifestyle, and design industries.
Her career began as a featured reporter in Montgomery; leading her into the communications industry. BeccaPR focuses on the power of a broad range of lifestyle, broadcast, travel, and culinary marketing strategies throughout the multi-media spectrum.
The firm establishes relationships with the nation’s most popular chefs, hoteliers, and restaurateurs. Some new clients coming to the forefront through BeccaPR campaigns are The Durham, Petite Cocotte, and Beekman.
Each of these firms can be good for niche, smaller-end projects for any local New York initiative.