Mobile TeleSystems (MTS), the largest mobile phone operator in Russia selected Ogilvy Public Relations Worldwide as its global communications partner. Ogilvy already represents some strong Eastern European corporations – this is not a surprise. Ogilvy knows the Eastern European market, the culture and with its impressive global portfolio it was almost impossible for any other company to win the bid.
“Following our agency review, we selected the team at Ogilvy PR based on the strength of their strategic thinking and approach as well as Ogilvy PR’s global credentials,” said Andrei Terebenin, Vice President of Corporate Communications at MTS.
“Focusing on multi-regional accounts completely plays to our strength as a network agency. MTS is also a key example of the recent development of an increasing number of new business opportunities coming out of emerging markets,” says Ogilvy PR’s Global Corporate Practice Director Kiersten Zweibaum.
Won after a two-stage global pitch, the corporate retainer work for MTS, which services over 91 million subscribers in the fast growing Russia and the CIS markets, began in February. Ogilvy PR will focus on intensive corporate positioning with influencers in Europe and the U.S. supporting the company’s global outreach efforts.