Optimized Mobile Landing Pages: the Next Big Marketing Trend

No one can deny the obvious: mobile is the next big thing. You either adapt, or you stay behind, wasting potential business. The latest data, reported by Pew Research Center this July, shows that 35% of Americans own smartphones. Of this group, 87% use them for email and to access the Internet, with nearly seven in ten (68%) going online during a typical day.

Some companies may hire experienced designers to create optimized mobile landing pages. Others, may opt for a simpler, faster solution, such as mobile landing page software creation and optimization tool.

Minneapolis-based marketing services agency DPD found the solution with Silicon Valley-based Atmio Inc. and its real-time, multi-functional mobile landing page software. Atmio’s easy-to-use software (SaaS) enables B2B and B2C marketers and marketing agencies, to quickly and easily create dynamic, mobile landing pages. Marketers can then deliver these custom, mobile communications via a wide range of popular connection methods including Mobile Ads; QR (Quick Response) Codes; NFC (Near Field Communication) Tags; SMS Text; Microsoft Tags. The solution is faster than hiring a designer and programmer and more cost effective.

DPD has already employed Atmio technologies in mobile marketing campaigns for Midwest ENERGY Association (MEA). For MEA’s May 2011 Leadership Summit, DPD utilized QR (Quick Response) Codes on table tents at registration, during a happy hour and on banners. This mobile marketing program generated 40% on-site usage for MEA. Building on that success, DPD designed a QR Code-based membership marketing program for MEA in June 2011. The QR Code drove MEA members to a custom mobile landing page that featured the top ten reasons to attend an upcoming conference. The landing page included a YouTube video that showcased the great experience past attendees had with the event.

So without the need of special programming, you can design a mobile optimized page, to include any type of rich media.For DPD, Atmio’s software is already an important part of their mobile delivery toolbox. Other agencies will soon follow. Maybe not with Atmio at the core, but with other mobile offerings.

One alternative is Google Sites mobile landing pages. With Google Sites mobile landing pages, you can build yourself a professional mobile landing page in minutes, for free — and without any coding experience.

There are already tools and plugins to design landing pages and full fledged custom mobile sites in WordPress – like MobileLPS. There are also landing page templates galore, how to articles, tips and tools, and much more than you need.

For designers, this is an opportunity to add something new, and fresh, to what they offer – perhaps bundling mobile optimized landing pages with other design services. But when so many tools to develop such pages are already free, how many businesses are going to pay a designer? These pages have to be integrated into a mobile campaign – deployed on the web, then pushed in front of potential consumers. As with everything else, it is not enough to “build it” for people to come.