Oreck Corporation has decided to hire the Buntin Group as their agency of record. The Public Relations company will be handling the public relations and PR strategies for 75 different retail locations. They will also be expected to offer media aid to Oreck’s franchise stores, of which there are over 350.
The Oreck Corporation is an international provider of residential and commercial cleaning equipment. Founded in 1963, the company understands the business of keeping things clean and works to provide what people need. A recent release was the first germ-killing UV-C upright vacuum which uses UV light to sterilize the contents of the vacuum bag, ensuring the best cleaning possible.
“Oreck has built a reputation of developing and manufacturing cleaning equipment and products that improve the quality of people’s lives,” says Donna Smith, Director of Retail Marketing, Oreck. “We additionally see tremendous growth potential for our retail business, and we are confident we have found the right partner in Buntin to help us realize our goals.”
The Buntin Group is not only the largest brand communications agency within the state of Tennessee, they are also in the top 100 PR firms in the country.
“With the increase in awareness of the allergens, germs and bacteria that can be present in the home, Oreck has and continues to develop an unmatched array of relevant products,” says Jeffrey Buntin, Jr., President and CEO, The Buntin Group. “Oreck’s Clean Home Center retail concept is unique in that it provides a one-stop location for people to obtain the advice, information, and products for a cleaning system that suits their individual cleaning needs, whether they are allergy sufferers, pet owners, parents of toddlers, or all of the above. Oreck is a leadership brand in its category, and we are excited by the clear opportunity to further expand the company’s retail success.”