2013-05-20

You are here: Home / PR News / Oreo Cookies Delivered to Antarctica

Oreo Cookies Delivered to Antarctica

2012-12-14 by


Oreo celebrates 100 years

At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole. Moreover, with the help of the Abercrombie & Kent Philanthropy, OREO donated Antarctica’s first solar-powered Penguin Cam to the scientists and researchers at the Palmer Station. People all over the world will be able to see live footage of penguins in their natural habitat.

“This is the exclamation point that ends what’s been an exciting year of celebration,” said Cindy Chen, marketing director, OREO. “In March we set out to help everyone, everywhere celebrate the kid inside and with this special delivery we can say we’ve achieved that! Now people on every continent can experience the delight of an OREO twist, lick and dunk.”

“The OREO cookie has been pivotal in giving kids of all ages moments of delight in the United States for 100 years,” Chen added. “But nothing brings us more joy than being able to create new, unexpected moments across the world in fresh and exciting ways.”

OREO remains the top-selling biscuit these days. They had a complex campaign celebrating the brand’s anniversary and this brilliant ending is definitely a good PR move, but also something to remember as many will have the chance to see penguins with just a click, sitting in front of their computers, with the help of OREO.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).