Two Spanish Wine Regions Pick PadillaCRT as Their PR Agency
The wine regions of Ribera del Duero and Rueda in Spain are recognized among the best in their country, and they have both picked the Minneapolis-based PadillaCRT to act as their PR agency in spreading the word about their wines to the U.S. public. Ribera is in the north of Spain and known for the red wines and Tempranillo grapes – receiving Wine Enthusiast’s 2012 “Wine Region of the Year” award. Rueda is also in the north and known for white wines and their Verdejo grapes.
PadillaCRT will join the wine regions to raise awareness in the U.S. and profile distributors, retailers, and importers about their wines becoming more available in the states.
Eight O’Clock Coffee Brings Rubenstein PR on Board as AOR
Eight O’Clock Coffee is a subsidiary brand of Tata Global Beverages, and it debuted in 1859. Who else would such a historic brand choose for representation than Rubenstein PR?
RPR will establish an integrated media relations plan and launch a new coffee line called Infusion. Infusion should hit shelves in October with two varieties – Infusions Relax and Infusions Alert. RPR will use multi-market experiential marketing, digital, and traditional placements with the media.
Trevelino/Keller Expands Their Digital Marketing Efforts
Atlanta-based Trevelino/Keller just announced their plans for expanding their digital marketing efforts by adding a new Director of Digital Marketing, Ron Medlin, to their leadership. The agency will be emphasizing SEO and search engine marketing, pay-per-click, organic content, demand generation, and paid social and earned social impressions. These efforts should allow the firm to offer their digital services supporting hyper-local corporate marketing.
Before coming to T/K, Medlin owned a digital marketing agency working with companies such as 98toGo and Zapporoo.
M&C Saatchi’s Business Doing Great
The various M&C Saatchi PR entities had a great first half of 2016 with revenues company-wide up by approximately 15 percent. Much of this increase is due to both M&C Saatchi PR and M&C Saatchi Sports and Entertainment, estimated to have grown by 20 percent. Both of these are among the top 120 biggest PR firms in the world. The two do business in 10 countries currently, and they have plans to expand, especially in the U.S. marketplace.