2013-05-22

@Pontifex (Pope Benedict XVI) Blesses Followers with First Tweet



The Vatican announced that Pope Benedict XVI will be joining Twitter at the beginning of the month, but the first papal Tweet only arrived today, December 12, 2012, blasting away suspicions that this was doomsday – if you needed any reassurance. Sure, the pope didn’t speak of the Apocalypse. Instead, he just blessed his followers:

Pope Benedict XVI Joins Twitter as @Pontifex; First Tweet a Blessing

12/12/12 is an important date in social networking history. the Pope joined Twitter:

He followed up the first tweet with four more:

Five tweets in a such a short time looks like committed tweeting, but will the Pope be able to keep up, or is Archbishop Claudio Maria Celli of the Vatican’s communications department doing all the work? According to several media reports, the Pope did write and send out the first tweets himself. Does anyone expect the Pope himself to manage all 8 Twitter (Spanish, English, Italian, Portuguese, German, Polish, Arabic and French) accounts created today?

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama
Cristina Drafta About Cristina Drafta

Cristina is an Everything PR contributor, covering PR news, startup reviews, people moves and other topics of interest. You can contact her at cdrafta [at] pamil - visions [.] net