“Porter Novelli won the business because it demonstrated a robust approach to the Glenfiddich brand, combining creativity with the practical experience required to build a global brand in multiple markets. 2012 marks Glenfiddich’s 125th anniversary and we’re looking forward to working with the agency in a year of high-profile activity,” said Glenfiddich Global Brand Director Katie Rawll.
Porter Novelli will offer PR support for existing Glenfiddich initiatives including the One Day You Will global marketing platform developed by Leagas Delaney for the single malt Scotch whisky company.
Porter Novelli will also be in charge of PR for Glenfiddich’s 125th anniversary celebrations and its Artists in Residence program, which involves contemporary artists from around the world completing a summer residency at the brand’s Speyside distillery, leaving behind a piece of art inspired by their experience.
Porter Novelli – A Look Inside the Agency
Porter Novelli was founded in Washington, D.C. in 1972 by William D. Novelli and Jack Porter, tw0n advertising executives, who worked together to market the Peace Corps. The company’s first major client was the National Institutes of Health, for whom they created the National High Blood Pressure Education Program.
Since then, Porter Novelli grew into a top global public relations agency, specilizing in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility.
The Porter Novelli team will report to Glenfiddich Global Brand Director Katie Rawll and Global Brand Communications Manager Glenys Dawson.