Subtitled “A guide to online PR”, Janet Meiners Thaeler’s I Need a Killer Press Release–Now What??? is a book about just that: press releases and their potential online outreach. The idea behind the book is that a carefully crafted press release, optimized for the search engines, is a valuable marketing tool, potentially bringing more online exposure than other (more costly) strategies.
The twelve chapters of the book cover everything the DIY newbie needs to know about press release writing, optimization and distribution (with emphasis on PRWeb). Details about promoting the news release are also included, as well as tips on how to assemble media and PR contacts in your industry, and how to use blogs, bookmarking sites (like Delicious), microblogging (Twitter) and social networking (Facebook) to leverage reach and coverage.
This is not a book for PR seniors; it’s designed as a tutorial for beginners and it could be used by small business owners and marketing students to get a general idea about the subject and to better understand the basic principles of press release optimization (including how to write attention grabbing titles, how to identify the best keywords to maximize search engine rankings, and so on). The tone is straightforward, to-the-point, very easy to read and understand – a cookbook approach to press release writing.