Even in Alaska,PR is important … here are some of the firms there that can help businesses build their brand, nonprofits get their message across, individuals, and events gain the ultimate recognition.
Thompson & Company
Thompson & Company is headquartered in New York, but they also have offices in Houston, Texas, and Anchorage, Alaska. They were founded by Jennifer Thomas, the principle partner as well as the CEO and president. Ariel Walsh Amand is in charge of the Anchorage office as the director of operations. She’s a native of Alaska and prior to her time in PR worked in both the banking industry and commercial fishing.
They represent clients in Alaska such as the Iditarod (dog sledding race), the city of Juneau, the Alaska Zoo, Bicycle Adventures, Valdez Alaska, the Alaska Railroad, and Within the Wild Adventure Lodge. They have also done special short-term campaigns for Let Every Woman Know, Habitat Haiku Contest, Alaska Crafted, and The Salmon Project’s storytelling event.
Strategies 360 is headquartered in Seattle but has an additional 13 offices, including Hawaii, DC, Alaska, and nine more in the west from California to Colorado. It was founded by Ron Dotzauer (CEO) and Eric Sorenson (President) in 1985 originally known as Northwest Strategies. Taylor Bickford, a native of Alaska, oversees the Alaska office as their SVP. Bickford was educated at West Virginia University with a BA in both political science and philosophy. He returned to Alaska in 2009 and was in charge of elector strategy and worked with targeted campaigns for the Alaskan Republican Party.
Some of their clients in Alaska include Bristol Bay Native Corporation, Save Bristol Bay, and national campaigns run for brands such as Direct Local Food, TransAlta (Canada), Starbucks, Xerox, Kimberly-Clark, Microsoft, and Lyft. They specialize in public affairs/government relations, research, communications, advocacy, and marketing and advertising.
Optima Public Relations
Optima is a local firm based in Anchorage that works with both profit and nonprofit organizations. They specialize in social media engagement and analytics, graphic designs and innovative websites, radio and television production, animation, and communications. They produce a syndicated national radio program called the “Tom Anderson Show.” They were founded in 2011, and their radio show received both gold and silver Pollie Awards in 2014 for best radio and graphic designs in political messaging awarded by the American Association of Political Consultants.
Tom T. Anderson is the Managing Partner, and Tom R. Anderson is the other partner. They have worked with companies such as Alaska Business Monthly, Fatboy Vapors, Service Master Clean, and Midnight Sun Oncology. They’ve been mentioned in The Guardian, Fox News, Reuters, National Review, CNN, and The Hill.