PR Insights

Clergy abuse victim advocate steps aside

Clergy abuse victim advocate steps aside

The allegations rocked the very foundations of one of the world’s largest religions. Catholic clergy were being accused of vile crimes against the children they had been called and commissioned to serve. Not in isolated incidents, but in numbers that filled headlines in nearly every paper in the free world.

Has Amazon met its match?

Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and […]

Starbucks customers still seething over long lines

Starbucks customers still seething over long lines

If they were going to complain about something, you would think Starbucks customers might complain about paying $5 for a cup of coffee. Nope. They love that. Want to get them all in a lather, though? Make them wait in line. When “in a hurry” coffee customers are stuck waiting for their caffeine fix, they […]

Makeup Companies Using Men to Market Products

Makeup Companies Using Men to Market Products

In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, and others have worn makeup […]

News From APCO Worldwide, Porter Novelli, Allison+Partners & Steinreich Communications

APCO Worldwide NY PR

APCO Worldwide Promotes Switzerland’s Other Strengths Beginning this month, APCO Worldwide is looking to update the world’s view of Switzerland with their Swiss Touch campaign and hosting events across the US in major cities such as New York, Boston, DC, Atlanta, Los Angeles, and San Francisco. Events feature discussions on technology and climate change with […]