PR Insights

Can Kia Refit Its Image in America?

If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the US consumer market, you may get a different answer. Is Kia Plain and Cheap? The plain truth is, Americans do buy […]

Two Deals that Could Shake Up Wall Street

There could be some changes in big companies during 2018 that could have a boomerang effect through major sectors of the market. While no one knows for sure, there are strong rumors that these deals may occur before the year is through. Here are the two deals that you may want to watch for in […]

Profile On Lazar Partners

Profile On Lazar Partners

The people behind Lazar Partners founded this organization in 2001 to provide the world with a diverse range of strategic and incisive communication and marketing support solutions for some of the world’s most innovative healthcare companies. The organization consistently devotes itself to generating long-term partnerships with clients so that they can accomplish some of their […]

Profile On KYNE PR

KYNE is a PR company specializing in the healthcare, pharmaceutical, and life sciences industries. This unique company dedicates its efforts to helping their clients make the world a better place by saving and improving lives. The company prides itself on a deep and long-lasting experience working alongside a selection of companies, as well as government […]

Profile On Tonic Life Communications

Tonic Life Communications is a company that specializes in the healthcare sector, managing reputations, improving branding, and enhancing messaging for the teams that strive to make the world a happier and healthier place. Inspired by the term “Tonic”, which refers to a medicine that can restore a person’s vitality or strength, global CEO Maryellen Royle […]

How Sleep Affects Work Performance

Getting enough rest each night is a key factor in living a healthy and satisfying lifestyle. Understanding how sleep deprivation negatively affects work performance is essential to avoid problems at work or the risk of losing your job altogether. Less Creativity When you are unable to get enough sleep each night, you are likely to […]

How to Write a Resume for Public Relations

Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry. Unfortunately, it’s worth noting that the world of PR is notoriously difficult to get into because there are so many marketing professionals and journalist majors out there looking for a chance to make their […]

Outlook not good for JCPenney and other popular retailers

It’s no secret that American department stores are having a rough time. Many are closing hundreds of stores and cutting way back on workforce. For a while, it looked like JCPenney would join competitor Sears on its downward spiral. Last year, “Penney’s” was forced to close around 140 stores and layoff nearly 5,000 people. Then, […]