PR Insights

Sam Jain & CheapOair’s Smart Marketing Choices

Sam Jain & CheapOair’s Smart Marketing Choices

Sam Jain, CEO and founder of CheapOair and its various predecessors, has been working in the travel industry since the 1990s. He started working in a travel agency just a few years after arriving in New York from India when he was still in his early 20s. Since that time, he’s learned a lot and […]

Rehm signs off for the final time

Rehm signs off for the final time

In popular culture, there’s the passing of the torch and the end of an era. In media, the latter seems to be happening far more often than the former. Trusted anchors are retiring to pen memoirs or reinvent their fame on social media. Where once they were replaced by trusted names who had been their […]

Viacom makes another change at the top

Viacom makes another change at the top

It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the attention of the key target […]

How to Boost B2B PR Efforts

How to Boost B2B PR Efforts

Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but without an ongoing presence, it […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]