Category: PR Insights

2 way communication in the workplace

Crafting Effective Apologies in the Skeptical Age

In today’s world, rife with misinformation and doubt, the art of a sincere apology has become more crucial than ever. Gone are the days when a simple “sorry” sufficed. Navigating the complex “post-truth” landscape...

scandal

Why Some PR Stunts Fail

Celebrity-led brand stunts can be a hit or miss. From Ryan Reynolds’ funny Twitter takeover to Kendall Jenner’s Pepsi disaster, they can go either way. However, there is a way for brands to find...

Hydroflask vs Stanley Cup

Hydroflask vs Stanley Cup – PR Lessons

Recent headlines about potential lead content in Stanley Cups have sent ripples of confusion and worry through the “Stanley girl” community and beyond. While there’s no official safety recall, navigating this murky water requires...

marketing research

Leveraging Market Research Tools for PR Success

In the fast-paced world of media today, successful public relations goes beyond storytelling. To truly connect with audiences and build brand loyalty, companies must rely on data-driven strategies. Market research tools play a crucial role in...