Why Some PR Stunts Fail
Celebrity-led brand stunts can be a hit or miss. From Ryan Reynolds’ funny Twitter takeover to Kendall Jenner’s Pepsi disaster, they can go either way. However, there is a way for brands to find...
Category: PR Insights
Hydroflask vs Stanley Cup – PR Lessons
Recent headlines about potential lead content in Stanley Cups have sent ripples of confusion and worry through the “Stanley girl” community and beyond. While there’s no official safety recall, navigating this murky water requires...
Leveraging Market Research Tools for PR Success
In the fast-paced world of media today, successful public relations goes beyond storytelling. To truly connect with audiences and build brand loyalty, companies must rely on data-driven strategies. Market research tools play a crucial role in...
What are Inchstones and How Does Parenting PR Support This New Trend
Parents are seeking new approaches to raising their children due to helicopter parenting and constant competition. Inchstone parenting is one such parenting trend that focuses on celebrating small victories and everyday progress. It offers a positive and encouraging...
5W Public Relations Founder On PR Collaborations
Brands are always looking for new ways to stand out and get noticed in the world of public relations. Collaboration has become a popular strategy to boost reach, foster creativity, and achieve PR goals....
Learning from Bud Light
The year 2023 saw Bud Light stumble into a hornet’s nest with their marketing campaign featuring transgender influencer Dylan Mulvaney. Navigating such sensitive landscapes requires brands to walk on eggshells, and the Bud Light...
Addressing Climate Issues in Communications
As climate issues become increasingly urgent, consumers are scrutinizing͏ brands for their environmental stance and actions. In response, forward-thinking͏ companies aren’t just addressing climate change but also incorporating͏ their com͏mitment into their communications strategies. ...
Handling Misinformation Through Public Relations
Misinformation is a challenge for brands in today’s world. False narratives can quickly spread online, damaging reputations and trust. This highlights the importance of a strong public relations strategy. PR can help brands combat misinformationand come...
Why Public Relations is Necessary for Technology Brands
In the ever-evolving world of technology, where ͏innovation is a con͏stant, establishing meaning͏ful con͏nections with the ͏public is crucial for success. Public relations, often referred to as PR, plays a pivotal role in shaping...
Navigating the Defense Tech Industry Through Strategic Public Relations
In the dynamic and complex landscape of the defense technology ͏industry, strategic public relations (PR) plays a pivotal role in shaping perceptions, building trust, and fostering positive ͏relationships with stakeholders. As the͏ defense tech sector grapples...
