PR Leaders

Michael Sitrick: Why Join The Board Of A Penny-Stock Company?

Michael Sitrick everything-pr

Oxis Biotech, a wholly owned subsidiary of Oxis International Inc., is a company listed on the penny-stock market (SYMBOL) – it is currently trading at a $12 million market valuation and has minimal assets or revenues. It also has significant and rising short-term debt that could easily lead to massive dilution. So, it makes no […]

5 reasons Deirdre Breakenridge is a PR pro you need to know

Deirdre Breakenridge

Nobody talks about it, but it’s the most important question to answer when choosing a public relations profession: “Why should I hire them…and not someone else?” Everyone does that math, but few people are direct enough to tell you why they hired Someone Else … and not you. They just go with The Other Guy […]

Brooke Hammerling: Brew PR Party Girl turned PR Princess

Brooke Hammerling everything-pr

Brooke Hammerling founded her PR agency Brew Media Relations in 2005. Brew also happens to be Brooke’s long-time nickname. The CEO of Brew is Dena Cook. Brew PR has offices in Santa Monica (where Dena Cook usually works), San Francisco, and New York City. Who is Brooke Hammerling? Brooke attended Rollins College in Winter Park Florida […]

Jason Binn: The Business Acumen And King Of Relationships

jason binn

Jason Binn, the founder of several luxury magazines, is widely regarded as a publishing guru and is truly the king of high level relationships.  He’s smart, well networked and an entrepreneurial genius. Naturally, Binn is the recipient of various awards, including Ernst & Young’s Entrepreneur of the Year. Reports show his publications earned millions in […]

Introducing Jim Weiss: The Founder of W2O

Introducing Jim Weiss: The Founder of W2O

Jim Weiss is the founder, CEO, and chairman of W2O Group, a PR company designed to give brands an “unfair advantage” in today’s competitive marketplace. Jim has more than three decades of experience in the marketing communications and PR space and focuses heavily on his specialisms in technology and healthcare. Over the years, he’s achieved […]

Meet the Man Who Claims To Have Invented The Word Marketing

Philip Kotler a professor of Kellogg

A few months ago, we revealed that global PR conglomerate Porter Novelli claimed to have “…pioneered social marketing” – and while we found that claim rather over-the top, now we have found someone who claims to have invented the word marketing. And while marketing has been around forever, Philip Kotler a professor of Kellogg Graduate […]

Michael Kempner MWW says Go Mobile Or No Go Nowhere

Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I’m telling you what you may already know is so you heed the advice I’m about to offer your business. Heck, he advises world leaders, surely your business can’t lose listening at least, now can it?