PR Newswire, one of the best press release distribution websites in the world, has won the Web Marketing Association’s Best Public Relations Website Award for 2010, for its “Optimized News Platform: Speed, Content & Connectivity.” The award was accepted for PR Newswire by Sandra Azzollini, Director, Online Content and Community.
PR Newswire’s Optimized News Platform was designed to ensure that every press release published by PR Newswire is formatted, categorized and delivered in a way that gains the greatest exposure on search engines. The UI is extremely discoverable, and it also features an extensive library of articles and whitepapers. This is the centerpiece of PR Newswire’s website’s design, with three main points of interaction – Products & Services, Knowledge Center and Browse News Releases.
The platform provides visitors with the information and interactive capabilities to help them access up-to-the-second content and correspond with PR Newswire’s product representatives. PR Newswire was not the only site considered in the competition. In determining the winner of the Best Public Relations Website Award, independent expert judges examined several criteria in determining the industry’s best website including: design, ease of use, copywriting, interactivity, use of technology, innovation and content.
“We are thrilled to receive this prestigious award from the Web Marketing Association recognizing PR Newswire’s best-in-class website,” said Azzollini. “PR Newswire’s website is an online illustration of the company’s leading-edge tools and capabilities. The site’s design and premier search optimization makes news releases, expert articles, videos and other content easy for visitors or search engines to find and easy to share.”
Interestingly, PRNewswire is one of the Web Marketing Association’s WebAward sponsors.