2013-05-22

PR Resources: ProProfs Survey Maker Enhances Community Engagement



Surveys rank among the best tools to keep audiences engaged, and to gather important business intelligence. They are costly to conduct offline, but fortunately, on the Internet, there are many great tools to use, a some are free or affordable in their pro versions. One such tool was recently launched by ProProfs.

ProProfs Survey Maker is easy to use, flexible and powerful, and supports a range of comprehensive features, that allow professionals or enterprises to create different kinds of surveys, ranging from customer feedback surveys to market research surveys, demographic surveys, course evaluation surveys, and beyond.

The free version of the software is perfect for educators, marketers and small businesses, who want to quickly create a survey for less than 50 people.

ProProfs Survey Maker UI screens.

ProProfs Survey Maker features

  • User friendly survey software with a vast array of features that allow anyone to create comprehensive surveys on all kinds of topics. The UI has easy to use drag-and-drop functionality, allowing users to add multiple questions types to their survey in no time. Surveys can be edited at any time on spot, for instance by effortlessly changing or reordering questions to create surveys tailored to the needs of the respondents.
  • Detailed reports and stats for each and every survey created with ProProfs Survey Maker, offering important business intelligence for surveyors. Data is shown as charts and graphs, which can be downloaded into an excel spreadsheet for more detailed analysis. There are also detailed reports for each survey concerning the number of respondents, the date and time when the survey was taken, as well as the IP address from where the survey was taken.
  • Grade survey responses allow respondents to assign unique points to the answers in their surveys or rate the answers on a scale of pre-determined points.
  • Website embed and social networks sharing functionality, further the reach. Last but not least, ProProfs surveys work across all platforms and devices, including smart phones, tablets, and PCs.

ProProfs Survey Maker is an addition to a powerful set of tools already offered by ProProfs for corporate professionals such as HR managers or individual educators.

Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e
Liliana Dumitru-Steffens About Liliana Dumitru-Steffens

Liliana Dumitru-Steffens is public relations consultant for Pamil Visions PR, and PR News editor for Everything PR since January 2009. Email Liliana at lsteffens [at] pamil-visions [dot] net. or follow her on Twitter @LilianaSteffens