The meaning of PR is ever-evolving in social media and digital marketing. Once you have settled on the meaning of PR, it must become integrated into your business.
Redefining PR in the present era of social media and digital marketing requires one to delve into the heart of a professional’s perspective about what the meaning of PR is today. So, we’ve put together a diverse sampling of quotes for you.
PR is a mix of journalism, psychology and lawyering – it’s an ever-changing and always interesting landscape. – Ronn Torossian, Founder & CEO 5WPR
It [PR] takes seamless integration across multiple channels. Successful brands know there is a multiplier effect when PR and digital marketing work hand in hand, ensuring continuity across channels and around the world. – Lewis PR
We’re hired these days to help people think . . . The days of the Entourage, yelling-screaming publicist are over. – Shawn Sachs, co-CEO of Sunshine Sachs
[PR is] . . . stimulating and managing dialogue, delivering your brand’s messaging and thought leadership materials throughout all traditional, digital, social and experiential media channels. – Makovsky
[PR is] Our belief in the power of true. – Fleishman-Hillard
And now, we can peruse some formal definitions of PR:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. – Public Relations Society of America
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives. – Entrepreneur Staff, Entrepreneur: Small Business Encyclopedia
The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; the degree of understanding and goodwill achieved. – Merriam Webster
This colorful mix of professional opinions about the true meaning of PR in today’s high-tech global marketplace proves the industry goes above and beyond to identify the current pulse of client needs.