Different Definitions of Public Relations

What is Public Relations?

The meaning of PR is ever-evolving in social media and digital marketing. Once you have settled on the meaning of PR, it must become integrated into your business.


Redefining PR in the present era of social media and digital marketing requires one to delve into the heart of a professional’s perspective about what the meaning of PR is today. So, we’ve put together a diverse sampling of quotes for you.

Public Relations Definition - What is PR?


PR is a mix of journalism, psychology and lawyering – it’s an ever-changing and always interesting landscape. – Ronn Torossian, Founder & CEO 5WPR

It [PR] takes seamless integration across multiple channels. Successful brands know there is a multiplier effect when PR and digital marketing work hand in hand, ensuring continuity across channels and around the world. – Lewis PR

We’re hired these days to help people think . . . The days of the Entourage, yelling-screaming publicist are over. – Shawn Sachs, co-CEO of Sunshine Sachs

[PR is] . . . stimulating and managing dialogue, delivering your brand’s messaging and thought leadership materials throughout all traditional, digital, social and experiential media channels. – Makovsky

[PR is] Our belief in the power of true. – Fleishman-Hillard

And now, we can peruse some formal definitions of PR:

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. – Public Relations Society of America

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives. – Entrepreneur Staff, Entrepreneur: Small Business Encyclopedia

The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; the degree of understanding and goodwill achieved. – Merriam Webster


This colorful mix of professional opinions about the true meaning of PR in today’s high-tech global marketplace proves the industry goes above and beyond to identify the current pulse of client needs.

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Comments

  1. OGEDEGBE ESIHEGBEME says

    The issue i have with the definition of public relation is that its not all companies that have a good reputation but they try to cover their things up with the use of public relation, which is bring a bad image for the definition of what public relation is all about.amd i believe that public relation has nothing to do with the press giving a good image to a company it has to do with what is going on with the workers in a company and how their issues can be resolved.

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