PR Insiders

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

Profile of PR Firm W2O Group

Profile of PR Firm W2O Group

Based in San Francisco, California, though they also have 10 additional offices globally including New York, Minneapolis, Atlanta, Boston, Austin, Chicago, Los Angeles, Silicon Valley, London, and Basel Switzerland, W2O Group is a holding company operating three communications and marketing firms – Brewlife, WCG, and Twist Mktg. The original firm name was WeissComm Partners, founded […]

LA Times editor blamed for paper’s problems

LA Times editor blamed for paper’s problems

Print media is hurting. Ad sales are down, subscription revenue is down, and the medium is adjusting to a world with much more competition for printing daily news. Fingers are being pointed in every direction as desperate business holdings hope to try to keep some papers profitable while others are going belly up, sending hundreds […]

Paperwork Is Important, Even for the Podesta Group

Podesta Group

The Podesta Group is often involved in government campaigns and lobbying efforts – as evidenced by their strong ties to both the Obama White House and Hillary Clinton’s presidential campaign. They know the rules of operation, the paperwork that needs to be filed whenever they represent agencies or governments connected to foreign countries, but OOPS, […]