WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America.
MWWPR and opendorse Come Together to Recognize Social Media’s Most Engaging Pro Football Players MWWPR is an independent PR firm, while opendorse brings athletes and marketers together for social media and other campaigns with access to over 3,500 pro athlete influencers around the world. MWWPR and opendorse recently listed their top pro-football players known for engaging […]
This year there are four honorees for the awards recognizing careers of integrity in communications and public relations. The dinner will be held at the Hyatt Regency on February 22 and tickets can be purchased on the Page Center website for those interested in attending. The four people being honored are Ann Barkelew, Dick Martin, […]
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]
Based in San Francisco, California, they also have 12 additional offices globally including New York, Minneapolis, Atlanta, Boston, Austin, Chicago, North Carolina, Massachusetts, Los Angeles, Silicon Valley, London, and Basel Switzerland. W2O Group is a holding company operating three communications and marketing firms – Brewlife, WCG, and Twist Mktg. The original firm name was WeissComm Partners, […]
Print media is hurting. Ad sales are down, subscription revenue is down, and the medium is adjusting to a world with much more competition for printing daily news. Fingers are being pointed in every direction as desperate business holdings hope to try to keep some papers profitable while others are going belly up, sending hundreds […]
5WPR CEO Ronn Torossian Talks About U.S. Independent PR Agencies Torossian’s recent article in Odwyer projects that the 80 or so independently owned PR firms in the U.S. with 20 or more employees are in the best position to guide clients toward the marketing initiatives that will work best for them. The multi-national PR firms are […]
LaForce Cancels Holiday Party – Showing Their Pouty Face Over Trump Pouty-faced models have been around for some time, but when a fashion industry PR firm decides to cancel their annual festivities because of Trump’s presidential win, some might think it un-festive. The firm’s leader James LaForce and his husband Stephen Henderson informed their previously […]