How to Find the Right Public Relations Team for your Restaurant

restaurant pr

Hiring the right public relations team to promote your new restaurant can bring in new customers and keep them coming back by providing advertising, branding and a clear social media strategy. There are many benefits to hiring a public relations firm including:

Media outreach

Without a public relations team, chefs and managers are often left trying to juggle media outreach along with perfecting menus and attending to clientele. The success of your new restaurant is dependent upon a good start-up plan. Finding the right public relations team for your food establishment is important. The restaurant industry is fast paced, and media outreach professionals already have established relationships in the field. They understand the importance of deadlines and needs of local and national outlets. Managers and chefs rarely have the skills necessary to tackle the media relations jungle, and need to focus their energy on what they were hired to do.

New restaurant business owners may not have the resources or need to have a in-house, full time public relations professional. Food owners and managers value a creative chef, attentive hosts and servers, and an atmosphere that surpasses the competition. Unfortunately many new business owners fail to see the importance of hiring a public relations firm.

Public relations firms assemble teams to match the needs of each business, and offer assistance when needed. Not all new business ventures require a full time public relations firm, but rather part time services to fill in the gaps. Public relations business managers and executives come from a variety of backgrounds, and this provides the client with a wide range of experiences to better meet the needs of the client.

Public relations teams offer more than just media outreach to bring your restaurant success. These firms also help with advertising, branding and crisis management.

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  1. Blakeley Southern says

    You make a good point about restaurant managers and small businesses not having the resources to hire full time public relations professionals. That is why it is so necessary for them to hire the work out to private public relations firms. We live in a world that is constantly changing, including the way that we receive our information. Now it is necessary to have firms that can adapt to these changes including social media and other public involvement programs.

  2. Julie Myers says

    I have been trying to promote my restaurant by using social media, but this has been hard to do along with managing everything else. It sounds to me like getting a good public relations team would be really helpful to help with the media outreach part of this. If I could get someone to help me have a better presence online, I am sure that would help us to get more business. Thank you so much for sharing all this great information!

  3. Irena Ryans says

    Thanks for the information. It’s so important to get a good public relations team. Like you said, doing so can really help with your “start-up plan”. I own my own business, and it seems like sometimes the whole world is against me. Having a public outreach firm on my side would definitely be helpful. It’d be nice to know that I have an ally!

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