PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

What Leaders Can Do in a Corporate Crisis

What Leaders Can Do in the Middle of a Corporate Crisis

Once there is a corporate crisis, there’s also a big threat to the financial fortunes of the company, as well as their relations and reputation with the world at large and the key stakeholders. For large organizations, such a crisis is likely to strike more than once and as often as every five years on […]

Reworking a Business’ PR Plan

Reworking a Business’ PR Plan

Even when a business has a successful PR plan in place, it’s never a bad thing to review and think of ways to improve or even switch it all around. Sooner or later, people stop hearing and seeing something they’ve encountered many times before.

Sirius Bets Big on Pandora

Sirius Bets Big on Pandora

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, […]

New York’s Top 10 Moving Companies

nyc moving company

The digital age has fundamentally changed public relations, with all of the benefits also come new challenges. Consumers are now able to engage with brands and companies with infinite ease. While this can be positive for brands, it also presents one of the great challenges a business can face – an unfavorable reputation sparked by […]

Al-Jazeera Under Siege at Home

Al-Jazeera Under Siege at Home

When you take a stand as a brand, especially as a media company, you’re going to get some pushback and criticism. When you do so in the Middle East, that pushback is going to be substantial. And, often, when you don’t take a stand where you should … or if you refuse to … the […]

University Apologizes for “Sexist” Request

University Apologizes for “Sexist” Request

Sooner or later, certain institutions will learn that establishing a dress code that is not unilaterally applied will get them into hot water and create a series of headlines which will have them apologizing to millions of strangers. Until they all do make this realization … or until said institutions tell the protesters to get […]