PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

Got Dystopia? The Bookstore Sure Does!

Got dystopia The bookstore sure does!

Fiction sales go through trend cycles just like any other kind of fashion. For a while Westerns were all the rage. Then Science Fiction or Mysteries, Fantasies or Chick Lit. These days, you can’t toss a bookmark in a bookstore without hitting a dystopian novel. From George Orwell’s celebrated work, “1984” to the smash hit […]

5WPR / 5W Public Relations: A Look Inside the Agency

5wpr5W Public Relations

5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout  5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully responsive design continues to highlight […]

Marines Change Their Public Relations campaign

armed forces public relations

The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place among The Few and The Proud … the Marines. The campaign and others like it emphasized top-shelf heroism and put masculinity […]

Marines Change Their Public Relations Campaign

Marines Change Their Public Relations Campaign

The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place among The Few and The Proud … the Marines. The campaign and others like it emphasized top-shelf heroism and put masculinity […]

Disney’s New Gay Character – PR Hit or Miss?

Disney's New Gay Character - PR Hit or Miss

It’s not that Disney hasn’t had characters with some gay subtext before. They have; in fact, several of their villains seem to nod to a less than straight life, but LeFou, Gaston’s somewhat prancing and foolish (his name actually means the fool or madman) sidekick is the first character that is openly gay and making […]