PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

Becker Back in the Headlines for all the Wrong Reasons

It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]

Airfoil Public Relations Downsizing & Relocating

airfoil pr - public relations firm

About Airfoil Public Relations Airfoil Public Relations has been downsizing as it recovers from the loss of about 20 percent when Microsoft Enterprise Product Group ceased to be part of the Seattle software giant’s long-term plans. The Microsoft Enterprise was Airfoil’s main client.  Airfoil is a Public Relations Firm that originated in Detroit and specializes […]

Ken Kurson: Destined For Continued Success

Ken Kurson Kushner

A close friend of President Donald Trump’s son-in-law, Jared Kushner, Ken Kurson has an impressive and compelling background in politics and print. After years of working with the Observer as an editor, Kurson in 2017 by stepped down to pursue a new career as the senior managing director of Teneo Strategy, a division of the corporate advisory firm […]

Ken Kurson on How to Be a Strong Leader

KEN KURSON ON HOW TO BE A STRONG LEADER

One of the best signs of a good leader is how well they can effectively train new leaders within their organization, as well as how well they develop the leaders they already have on the team. Most companies say they have a training and development program, but how often are those protocols measured, and what happens if […]

Airline Loses Luggage of the World’s Top Luggage Tracker

Airline Loses Luggage of the World’s Top Luggage Tracker.

Sometimes Airlines lose luggage.  They sure picked the wrong luggage to lose this time. Daniel Levine, founder and President of Blue Ribbon Bags, the world’s leader in tracking lost luggage, arrived in China this week but his luggage did not arrive with him. Unfortunately for the airline, this customer was prepared.  Daniel went straight to […]

Algemeiner Newspaper to Unveil ‘J100’ List at Red Carpet Gala

Algemeiner newspaper

Annual Event to Include Milos Zeman, President of Czech Republic, Famed Artist Yaacov Agam, Stuart and Robbi Force, TV Personality S.E. Cupp, Philanthropists David and Mona Sterling. The famed Algemeiner newspaper will pay tribute to the “top 100 people positively influencing Jewish life” at its 4th annual ‘J100’ Gala in New York City on Monday, September 18th […]

Essential Metrics to Measure Success

Essential Metrics to Measure Initial Success

To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started? Is it hubris? Do we think “it […]