PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

ESPN scores with college football playoffs

ESPN scores with college football playoffs

For years, college football fans clamored for and loudly demanded a playoff. Many purists and pundits wanted things to stay at the status quo, to allow the bowl system to continue and let those who traditionally held the power to keep their grip tight on the nation’s most popular collegiate sport. But, finally, things changed.

Volkswagen diesel fix approved

Volkswagen diesel fix approved

Ever since they got caught trying to scam U.S. emissions inspectors with their diesel vehicles, Volkswagen has been fighting two parallel battles. One group was working to repair the massive public relations damage done to the brand. The other was working feverishly to come up with a cost-effective “fix” for the mechanical issue that triggered […]

Suicide leads to corporate change

Suicide leads to corporate change

Western media loves to report on the supposed horror stories of manufacturing and corporate environment in Asia. Whenever American workers complain, you can bet there will be someone pointing to an article that describes incredible work weeks in Japan or so-called suicide nets in China. Now, more often than not, these are taken out of […]

Rehm signs off for the final time

Rehm signs off for the final time

In popular culture, there’s the passing of the torch and the end of an era. In media, the latter seems to be happening far more often than the former. Trusted anchors are retiring to pen memoirs or reinvent their fame on social media. Where once they were replaced by trusted names who had been their […]

How to Boost B2B PR Efforts

How to Boost B2B PR Efforts

Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but without an ongoing presence, it […]

Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]