PR Perspectives

Perspectives, News and Insights from the Public Relations Industry. This is Everything PR: By PR Pro's for PR Pro's.

Airline Loses Luggage of the World’s Top Luggage Tracker

Airline Loses Luggage of the World’s Top Luggage Tracker.

Sometimes Airlines lose luggage.  They sure picked the wrong luggage to lose this time. Daniel Levine, founder and President of Blue Ribbon Bags, the world’s leader in tracking lost luggage, arrived in China this week but his luggage did not arrive with him. Unfortunately for the airline, this customer was prepared.  Daniel went straight to […]

Algemeiner Newspaper to Unveil ‘J100’ List at Red Carpet Gala

Algemeiner newspaper

Annual Event to Include Milos Zeman, President of Czech Republic, Famed Artist Yaacov Agam, Stuart and Robbi Force, TV Personality S.E. Cupp, Philanthropists David and Mona Sterling. The famed Algemeiner newspaper will pay tribute to the “top 100 people positively influencing Jewish life” at its 4th annual ‘J100’ Gala in New York City on Monday, September 18th […]

Essential Metrics to Measure Success

Essential Metrics to Measure Initial Success

To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started? Is it hubris? Do we think “it […]

What Leaders Can Do in a Corporate Crisis

What Leaders Can Do in the Middle of a Corporate Crisis

Once there is a corporate crisis, there’s also a big threat to the financial fortunes of the company, as well as their relations and reputation with the world at large and the key stakeholders. For large organizations, such a crisis is likely to strike more than once and as often as every five years on […]

Reworking a Business’ PR Plan

Reworking a Business’ PR Plan

Even when a business has a successful PR plan in place, it’s never a bad thing to review and think of ways to improve or even switch it all around. Sooner or later, people stop hearing and seeing something they’ve encountered many times before.

Sirius Bets Big on Pandora

Sirius Bets Big on Pandora

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, […]

New York’s Top 10 Moving Companies

nyc moving company

The digital age has fundamentally changed public relations, with all of the benefits also come new challenges. Consumers are now able to engage with brands and companies with infinite ease. While this can be positive for brands, it also presents one of the great challenges a business can face – an unfavorable reputation sparked by […]