What is PR?
This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote...
Category: PR Perspectives
Is Cause Marketing A Good Approach for Your Business?
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with...
E-Commerce: How To Optimize Your Product Page
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not...
Exponential Growth is Paramount for Balanced Health Botanicals
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products...
Why are there More Women than Men in PR?
It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63...
Becker Back in the Headlines for all the Wrong Reasons
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple...
Airfoil Public Relations Downsizing & Relocating
About Airfoil Public Relations Airfoil Public Relations has been downsizing as it recovers from the loss of about 20 percent when Microsoft Enterprise Product Group ceased to be part of the Seattle software giant’s...
Coyne PR: Tom Coyne & The Saga of a Jersey Boy Who Made It
Who is Tom Coyne? Tom Coyne (aka Thomas F. Coyne) has worn many hats in his lifetime, but none have fit better than PR. In 1991, he founded Coyne Public Relations LLC, where he...
Ken Kurson: Destined For Continued Success
A close friend of President Donald Trump’s son-in-law, Jared Kushner, Ken Kurson has an impressive and compelling background in politics and print. After years of working with the Observer as an editor, Kurson in 2017 by...
Ken Kurson on How to Be a Strong Leader
One of the best signs of a good leader is how well they can effectively train new leaders within their organization, as well as how well they develop the leaders they already have on the team....
