Business and market intelligence startup Radius has completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
Some 10 million sales pros reportedly use Radius to target customers with key data and insights. In particular, the Radius features for finding customers to convert, and the services integration with Salesforce or MS Dynamics, these are highly desired features.
Darian Shirazi, Radius Founder and CEO, offered this amplification of the funding news:
“Small business is the fastest growing segment of the U.S. economy and accounts for a staggering 99.7 percent of all employers in the U.S. Understanding what makes small businesses grow and become successful is vital for our customers as they look to target this market. We are thrilled to have American Express, a company which truly understands the value and vitality of the small business environment, as a new investor. We look forward to exploring new opportunities with American Express so we can better understand the unique needs of the small business community and provide our customers with more valuable insight to make their jobs easier and more successful.”
What seems to signify the value of radius maybe more than any other announcement is what Forbes’s Victoria Barrett had to say about the startup:
“Radius has spent the past two and a half years crawling the Web to amass half a billion pieces of data on every small business in the United States.”
The company is represented by Burson-Marsteller